Skip to main content

St. Louis newspaper mistakenly shares championship ads before Game 6 loss

Post-Dispatch accidentally emailed congratulations hours before defeat against Bruins

by Pat Pickens @Pat_Pickens / NHL.com Staff Writer

Superstitious fans might be blaming the St. Louis Post-Dispatch for the Blues not winning the Stanley Cup on Sunday.

The local newspaper mistakenly emailed advertisements celebrating the St. Louis championship before the Blues' 5-1 loss to the Boston Bruins in Game 6 of the Stanley Cup Final.

Tweet from @RandyScottESPN: Per @robheaton & @stltoday, these ads were in today���s subscriber-only e-edition of the St. Louis Post-Dispatch.Just couldn���t wait, I guess.#StanleyCup #Blues #Bruins pic.twitter.com/McTlIR559P

The advertisements were included as part of the newspaper's Sunday digital edition, which was sent hours before the Blues first championship-clinching game in their 52-year franchise history. The paper apologized to irate Blues fans who were leery of a jinx even before the teams took the ice for Game 6.

Tweet from @stltoday: In preparation for the outcome of the Stanley Cup Final, some of our readers got a sneak peek at what our advertisers are hoping to say to the Blues, the fans and St. Louis. We apologize and hope to share their messages with everyone very soon!

The Post-Dispatch is getting the brunt of the complaints from Blues fans, but actor Jon Hamm is also feeling the heat from fans on social media. The Blues superfan appeared freshly shaven on the JumboTron at Enterprise Center, parting with the beard he'd sported for most of St. Louis' Stanley Cup Playoff run.

Tweet from @MattSebek: Who the HELL let Jon Hamm shave his beard? SMH. pic.twitter.com/iR78uqJR4v

The good news for each is the Blues still have one more opportunity to win the Stanley Cup in Game 7 on Wednesday (8 p.m. ET; NBC, SN, CBC, TVAS).

View More

The NHL uses cookies, web beacons, and other similar technologies. By using NHL websites or other online services, you consent to the practices described in our Privacy Policy and Terms of Service, including our Cookie Policy.