The Stanley Cup will be on hand Wednesday in Toronto as Scotiabank officially launches the free Scotiabank Hockey Club as one more tool to help parents interest their children in beginning and maintaining good savings habits from an early age.
Research also due for release Wednesday indicates that 98% of parents agree that good savings habits should be established at a young age.
"As Canada's Hockey Bank, we have seen first hand through the many community events that we've sponsored the passion Canadian families have for this great game," said Barbara Mason, Scotiabank Executive Vice President, Canadian Wealth Management. "In the 1970s, we offered the Scotiabank Hockey College for Canadian children and youth. We've revised the approach but kept the learnings, and through the Scotiabank Hockey Club we've made saving fun for the game's youngest fans by connecting hockey, cool giveaways and great contests with a savings account."
Recent polling conducted for Scotiabank by Harris/Decima revealed that 98% of Canadian parents feel good savings habits should be established when children are young and 91% of Canadian parents would like to be doing more to help their children learn good savings habits. The polling also showed that 55% of Canadian children and youth save regularly, either every time, or most times that they receive money. With almost two-thirds of Canadians agreeing that they are "hockey-involved" through activities such as watching games, going to games, playing, or watching their children's games, the Scotiabank Hockey Club has brought together the importance of saving and Canadians' love of the sport.
"Through this unique promotion, the NHL is working with Scotiabank to connect to the youth of Canada through the game they love to deliver the timeless lesson of financial responsibility," said Brian Jennings, NHL Executive Vice President of Marketing. "The NHL is proud to partner with Scotiabank to help deliver this important message."
"Financial literacy is important, and we know that Canadian parents are focused on making the most of their finances, and on passing on good savings habits to their families," Mason said. "We have a number of tips and tools available on our Web site to help them manage household funds, and to share these habits with their children."
Starting Oct. 1, any child who enrolls in Scotiabank's Getting There Savings Program will receive a Scotiabank Hockey Club Savings Tin and be offered membership in the Scotiabank Hockey Club -- featuring free magazines and Web access filled with hockey tips and chances to win amazing hockey-related prizes, including trips to an NHL playoff game, the NHL Winter Classic or NHL Awards in Las Vegas. Television ads that began running Oct. 1 have some fun with the Club and will have appearances by the club's ambassadors, Jarome Iginla
and Cassie Campbell, two of hockey's friendliest stars.
The main icon for this program is a savings tin coin bank that was specifically designed to interest hockey's youngest fans and features the logos of every Stanley Cup-winning team and the year in which it won hockey's most coveted trophy. Some contests and features of the program are open to all Scotiabank customers and the general public, but the full program is restricted to those who enroll in the Getting There Savings Program. For more information, on Scotiabank's hockey programs, including official contest rules and regulations, visit www.scotiahockeyclub.com
Membership in the Scotiabank Hockey Club is free. The Getting There Savings Program offers 20 debit transactions free of charge, and is open to Canadians under the age of 19 years.