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Red Wings promote Holland and Nill and add Violetta to front office @NHLdotcom

DETROIT - The Detroit Red Wings have promoted Ken Holland and Jim Nill and added Steve Violetta to the front office.

Owner Mike Ilitch announced Monday that executive is being inserted in front of Holland's title of vice-president and general manager, Nill is now a vice-president as well as assistant general manager, and Steve Violetta joins the management team as senior vice-president of business affairs.

"I believe these personnel moves will greatly enhance our ability to meet the ever-growing needs and challenges of operating a professional sports team in a highly competitive market," said Ilitch. "Ken and Jim have been instrumental in our success over the years.

"The promotions are well-deserved and, combined with the addition of Steve's position, will enable us to put the best product forward both on and off the ice and will lead to an even more successful franchise."

Violetta will report to Ilitch and work closely with Holland, Nill and the rest of the staff.

"We're excited to have Steve and his vast experience as part of the team," said Ilitch. "This new organizational structure is similar to what we've done with the Detroit Tigers and we certainly expect to see similar, successful results as Violetta focuses on making the fans' hockey experience all it can be."

Violetta was executive vice-president of business affairs for the Nashville Predators since July 2005. Under his leadership, the season ticket base and overall ticket revenue grew more than 50 per cent, corporate sponsorships increased nearly 40 per cent and the team's television ratings on FSN South were up over 100 per cent for the last two seasons.

A Detroit native, Violetta has more than 22 years of professional sports industry experience including executive vice-president of business affairs for the San Diego Padres, six years with the Ottawa Senators and three years with the Pittsburgh Penguins.

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