-- The Nashville Predators
and Bridgestone Americas, Inc. are proud to announce a naming rights partnership for the home of the Nashville Predators
. Pending Sports Authority approval, the new venue name will be Bridgestone Arena starting with the March 2 Predators game vs. Edmonton. The initial term of the agreement is 5 years with extension options.
"Bridgestone Americas and its subsidiary company, Bridgestone Americas Tire Operations LLC (BATO) have been long term supporters of the Predators and it is fantastic to have them on board at this new level. We are excited to have a locally based partner with the global brand equity and recognition of Bridgestone. They have a strong presence in sports marketing across the country which made this opportunity very attractive. On behalf of the entire organization this is a very exciting day." Ed Lang – President of Business Operations Nashville Predators
In addition to the naming rights agreement, the Predators and BATO announced a five year extension of their existing marketing partnership.
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