– As the Tim Hortons NHL Heritage Classic™ between the host Calgary Flames
® and the Montreal Canadiens
® draws closer, hockey fans have plenty of options in retail locations and merchandise offerings for the historic game. More than a dozen retailers with approximately 75 stores in Calgary are carrying merchandise for the event. The Official NHL Heritage Classic™ Merchandise store will have the widest assortment available and will open on Thursday, Feb. 17, at Spectator Plaza, before the Saturday, Feb. 19, official opening of the free outdoor hockey and entertainment festival outside McMahon Stadium.
"The NHL is proud to offer an extensive collection of exclusive products which appeals to the uniqueness of this special event and celebrates the great tradition and heritage of the game," said Brian Jennings, Executive Vice President of Marketing.
Tim Hortons NHL Heritage Classic at Retail
The Official NHL Heritage Classic Merchandise Store within Spectator Plaza outside McMahon Stadium will carry jerseys, headwear, souvenirs, gifts & novelty items and apparel, including women’s and children’s wear throughout the weekend, starting Thursday, Feb. 17. The 1,200 retail location will be open to the public from noon-7pm on Feb. 17; from 10 a.m.-7 p.m. on Feb. 18; from 10 a.m. - 8 p.m. on Feb. 19 and Feb. 20; and from 10 a.m. – 6 p.m. on Feb. 21.
Retailers Canadian Tire, Champs Sports, Flames FanAttic, Hockey Experts, Jersey City Canada and Sport Chek have stocked the shelves of their Calgary stores with official NHL Heritage Classic merchandise. In addition, Adrenalin & Tuxedo Sports, Game On Sports, Premier Sports, Pro Hockey Life, Rexall Drug Stores, and Shoppers Drug Mart also are showcasing official NHL Heritage Classic gifts and novelty items in Calgary area locations.
Fans can also find NHL Heritage Classic merchandise at Shop.NHL.com, the official online store of the NHL, and the NHL Powered by Reebok store in New York City.
Highlights of 2011 Tim Hortons NHL Heritage Classic Merchandise Offering
The Calgary Flames
and Montreal Canadiens
2011 Tim Hortons NHL Heritage Classic jerseys continue to perform well in stores and online. Designed by Reebok, the Official Outfitter of the 2011 NHL Heritage Classic, the Flames will wear a fusion design jersey honoring the history of professional hockey in Calgary while the Canadiens will wear their current away (white) jersey. The 2011 Tim Hortons NHL Heritage Classic logo is featured on the front right chest of each jersey.
Other popular items include:
- Cold weather items in team colors from Reebok, including the NHL Heritage Classic Goalie Knit Hat and Tassle Hat, both with festive poms on top; the NHL Heritage Classic visor knit hat; Reversible Knit Hats; and NHL Heritage Classic Scarves
- NHL Heritage Classic Player Hoodies, Trooper Hats and Fit Team Hats, all from Reebok, worn by the Flames and the Canadiens during and after team practices at McMahon Stadium and the Saddledome
In the novelty and gifts category, NHL Heritage Classic wooden mini-sticks and official game
pucks from Sher-Wood Hockey, travel mugs and tumblers from Hunter Canada, and lapel pins and pin and lanyards from JF Sports Canada are favorites among fans.
2011 Tim Hortons NHL Heritage Classic
The 2011 Tim Hortons NHL Heritage Classic™ is the first NHL regular season game contested outdoors in Canada since the Edmonton Oilers
hosted the Montreal Canadiens
in the first NHL Heritage Classic at Commonwealth Stadium on November 22, 2003.
On Feb. 20, CBC and RDS will carry the 2011 Tim Hortons NHL Heritage Classic live in Canada and VERSUS will telecast the outdoor match in the United States. In addition to the standard and HD telecasts, the game is being distributed in next-generation 3D in Canada via CBC and in the U.S. via VERSUS. On radio, Calgary’s Fan 960, Montreal’s CJAD (English) and CKAC (French) and Sirius XM's NHL® Home Ice XM 204 and Sirius 208 (with Best of XM package in the U.S., only) will have all of the coverage around North America. NHL Network™ and NHL.com will provide extensive pre- and post-game programming.