NEW YORK / TORONTO – The National Hockey League (NHL®) and the National Hockey League Players' Association (NHLPA) raised and donated more than $850,000 for cancer organizations during Hockey Fights Cancer™ Awareness Month in October. With support from the entire hockey community -- including all 30 NHL clubs, NHL players, management and fans -- contributions helped bring the total raised for cancer organizations to $12.8 million in the 14-year history of Hockey Fights Cancer.
"It's great to see how committed our fans, Clubs and players are to raising awareness for a cause that affects so many," said Brian Jennings, NHL Executive Vice President of Marketing. "After fourteen strong years, this continues to be one fight in which we're proud to engage. It's an extraordinary opportunity for the hockey community to support loved ones as well as the organizations that provide the cutting-edge research, therapy and vital support services."
"Hockey Fights Cancer Awareness Month continues to be an extremely important month to the members of the NHLPA, together with the NHL and the hockey community, in supporting the fight against cancer," said Devin Smith, NHLPA Director, Marketing & Community Relations. "The team effort involved with Hockey Fights Cancer has proven to be successful in raising more than $12.8 million since 1998, including $850,000 this past month alone. Beyond our fundraising efforts, this campaign also raises the necessary awareness that we all have to continue the fight against this terrible disease."
The NHL and the NHLPA launched the month-long initiative with a total donation of $220,000 distributed in grants to The Leukemia & Lymphoma Society, Prostate Cancer Canada, ZERO - The Project to End Prostate Cancer, the Pancreatic Cancer Action Network and local cancer charities in all 30 NHL markets. Meanwhile, NHL teams and fans helped to raise more than $630,000 for cancer organizations and hospitals throughout the month-long initiative.
Close to a half-a-million fans attended Hockey Fights Cancer Awareness Nights that were hosted by each NHL club, helping to raise funds for local charities, and more than 15 million viewers tuned into national and local telecasts that participated in these awareness nights through extensive broadcast coverage of the initiative.
Members of the Congressional Hockey Caucus and Canadian Ambassador to the United States Gary Doer joined life-long hockey player Senator John Kerry (D-MA) in support of Hockey Fights Cancer Awareness Month by designating Thursday, October 13, as Hockey Fights Cancer Day on the Hill. The inaugural awareness day on Capitol Hill involved Members of Congress and other political dignitaries pledging public support for the hockey community's effort to fight cancer.
The NHL once again created commemorative Hockey Fights Cancer™ merchandise - including men's ties by Vineyard Vines, New Era ladies caps, Reebok men's caps and ladies track jackets, t-shirts by Old Time Sports, Inc., ladies charm bracelets by LogoArt, keychain and money clip sets by JF Sports and REFLECTIONS 2011- The NHL Hockey Year in Photographs.
The men's Hockey Fights Cancer tie was the top selling item on Shop.NHL.com in October while the overall sales of Hockey Fights Cancer products online increased 22% over last year.