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NHL teams with Toys 'R' Us

NHL.com @NHL

"Times Square is a magical place during the holidays and we are especially excited to offer our fans a distinct NHL shopping experience in one of the most important retail destinations in the U.S."
-- NHL Executive Vice President of Marketing Brian Jennings

Folks flocking to New York City for the holidays have a new place to do their shopping for their favorite hockey fan.

Toys 'R Us, of course.

The National Hockey League announced that an NHL boutique located inside the Times Square Toys 'R Us store is opening Wednesday and will be available throughout the holiday season. The store is located on the corner of 44th Street and Broadway and the boutique is located on Level One.

The NHL boutique, which was created by both NHL Creative Services and the Toys 'R Us visual team, features a variety of licensed products and hockey-themed displays spanning roughly 800 square feet. It also includes window displays visible in Times Square through the 44th Street windows.

"Times Square is a magical place during the holidays," said NHL Executive Vice President of Marketing Brian Jennings, "and we are especially excited to offer our fans a distinct NHL shopping experience in one of the most important retail destinations in the U.S."

The gift options available at the NHL boutique include hockey equipment from Franklin, banners, pucks and signs from Wincraft, trading cards from Upper Deck, bags from Concept One, apparel from Reebok/Outerstuff, headwear from Twins, key chains and more from Team Beans and a plush assortment from RWL Millennium.

An added bonus to the Toys 'R Us shopping experience is it should lead you right to the NHL Powered By Reebok store on the corner of 47th Street and Sixth Avenue, just a stone's throw away from Times Square.

The first 1,000 fans who purchase at least $10 of NHL merchandise at the Toys 'R Us store will receive the first pin of a two-pin collector set. If you bring that pin to the NHL Powered By Reebok store, you will get the second pin for free to complete the set.

Plus, at the Powered By Reebok store you'll find an even greater assortment of hockey merchandise to complete your holiday shopping.

"By working with Toys 'R Us we are able to offer a unique complimentary retail experience to the NHL Powered By Reebok store while providing even more gift options for our NHL fans during the holiday season," Jennings said.
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