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NHL powered by Reebok store grand opening celebration gives fans an opportunity to 'Unlock Their NHL Dreams' @NHL
The National Hockey League and Reebok have teamed up to launch the first-ever NHL Powered By Reebok retail destination and are inviting all of New York City to its Grand Opening event.  Attractions at the Grand Opening include autograph sessions with NHL alumni, complimentary beverage samples provided by Starbucks, live entertainment provided by XM Radio, hockey-themed interactive inflatables and more.  NHL notables scheduled to make an appearance include Commissioner Gary Bettman, NHL alumni and the symbol of hockey supremacy, The Stanley Cup.

 Take a tour of the store:

NHL street teams are roaming New York City to distribute keys that will give fans the opportunity to "Unlock Your NHL Dreams."  Fans who bring these keys to the NHL Powered By Reebok store will be able to test them on two different safes that are located within the store.  If a fan's key unlocks one of the safes, that fan will win one of the prizes inside.  The grand prize in the "Unlock Your NHL Dreams" contest is a VIP trip for two to the 2008 NHL All-Star game in Atlanta.  Fans who are unable to visit the NHL Powered By Reebok store can go to for a chance to win.

Ideally located at 6th Avenue and West 47th Street on the ground floor of the NHL's new world headquarters in New York City, the revolutionary new store creates an unprecedented shopping experience for players and fans around the world.  Taking symbolic architectural inspiration from the shapes, movements, materials and marks that embody the game, every feature in the entire NHL Powered by Reebok store brings hockey to life for the consumer.

Meet NHL alumni!

The following is the schedule of NHL alumni who will be signing autographs at the NHL store Friday:

11:15 a.m. - 12 p.m. ET: Glenn Anderson & Rick Middleton
12:15 - 1 p.m.:  Ken Daneyko & Bruce Driver
1:15 - 2 p.m.:  Butch Goring & Eric Cairns
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