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NHL Partner Profile: Community Assists

Roundup of what League's corporate sponsors are doing to help during coronavirus pandemic

NHL.com @NHLdotcom

Throughout the coronavirus pandemic, all members of the hockey community have helped and continue to help those in need. In addition to NHL teams and players assisting communities, the League's corporate partners are also a big part of the relief effort. Over the coming weeks, we will continue to highlight the efforts of our valued Partners and will showcase how you can join them in their efforts to make a difference.

Danone

Breakfast club of Canada has set up an emergency fund to support breakfast program enrollees and local community organizations that assist food-insecure families and children throughout Canada during the COVID-19 crisis. Danone Canada has contributed $200,000 to the fund, along with over 35,000 products.

Honda

Honda has begun producing and delivering critical components for the production of much-needed ventilators to Dynaflo Inc. of Reading, Penn. Honda teamed up with Dynaflo to increase Dynaflo's production of diaphragm compressors, a key component of portable ventilators that are used in hospitals and by first responders to help those stricken with the COVID-19 virus. The companies are aiming to produce 10,000 compressors per month once production reaches capacity. Honda and Dynaflo expect to maintain production of compressors through the end of August. 

Watch: Youtube Video

Enterprise 

When you're ready to travel, our partners at Enterprise want you to feel confident and safe. That's why they've introduced the Complete Clean Pledge, their commitment to clean and sanitize every vehicle with a disinfectant, with careful attention to 20-plus high-touch areas. 

Learn more here

Kraft Heinz 

As one of the world's largest food companies, The Kraft Heinz Company takes seriously its role in feeding consumers and their families. As the world continue to address the very real implications of the Coronavirus (COVID-19) outbreak, Kraft Heinz - which is co-headquartered in Chicago and Pittsburgh - has committed to donating $12 million globally to ensure people across the globe have the food they need during this challenging time. As part of this international commitment, the company has announced a donation valued at $6.6 million to help ensure American consumers in need have the food they need during this challenging time. The company is giving $1.9 million in cash to Feeding America®, the largest domestic hunger relief organization in the United States, to help support food banks located in and near places where the company has offices and plants, such as the Greater Chicago Food Depository and the Greater Pittsburgh Community Food Bank. Kraft Heinz also is donating $4.7 million in products, including Kraft Macaroni & Cheese, Heinz Gravy, Planters Nut Mixes, DEVOUR frozen meals, and a number of other items, which will be provided to Feeding America member food banks.

MassMutual HealthBridge

MassMutual HealthBridge is expanding its free life insurance coverage to include nursing homes, assisted living facilities, and hospice inpatient care as well as to additional states. If you or someone you know is on the frontlines battling COVID-19 in MA, CT, NY, NJ, CA, IL and AZ, learn more at MassMutual.com/HealthBridge. 

Molson Coors 

In celebration of Nurses Week, Molson Coors in Canada is giving thanks to those working so courageously in frontline healthcare. They're donating 20,000 meals to healthcare workers at six hospitals in the communities where they brew through SkipTheDishes. Canadians can also thank our country's heroes, and support the restaurant industry, by donating towards a meal today at this link.

Rogers

In celebration of International Nurses Day and in support of our fearless frontline healthcare workers, Rogers Sports & Media launched the Hearts and Smiles campaign last week. By purchasing limited-edition Hearts and Smiles t-shirts and masks in outstanding numbers, Canadians helped Rogers Sports & Media raise over $1 million for The Frontline Fund. With the help of the company's cross-country media outlets, league partners, athletes and celebrities including Doug Gilmour, Morgan Reilly, Shayne Corson, Walter Gretzky and Natalie Spooner, the Hearts and Smiles campaign continues to raise awareness and funds for The Frontline Fund in support of 150+ hospital foundations. These funds will help provide frontline healthcare workers with personal protective equipment, supplies, and support COVID-19 research, clinical trials, and vaccine development. Canadians can continue to lend their support for our fearless healthcare workers by purchasing Hearts and Smiles t-shirts and masks at HeartsandSmiles.ca.

Watch: Youtube Video

SAP

Over the last couple of weeks, long-time partner SAP joined up with the NHL, NHLPA and EVERFI to recognize the Most Valuable Teachers awarded through the Future Goals program. Finalists were treated to a surprise $50,000 donation from SAP to be used towards technology resources that support various STEM initiatives in their schools, and virtual celebrations for the teachers and their students with Bruins' Charlie Coyle, Flyers' James van Riemsdyk and Penguins' Bryan Rust. Watch here:  

Watch: Youtube Video

As the presenting sponsor of the Most Valuable Teachers program (https://futuregoals.nhl.com/), SAP has long supported STEM learning and digital literacy, including various programs with the NHL and EVERFI that enhance the learning experience for students nationwide through technology.   

Scotiabank

During this time of physical distancing, Canadians are missing many things - hockey especially - and Scotiabank's Hockey 24 shares inspiring stories from across the country that demonstrate the impact sport has on our day-to-day lives. Hockey 24 will premiere on Sunday, May 24 on Sportsnet at 7pm ET, bringing hockey back to Canadian homes and highlighting how the bonds developed through sport can help Canadians no matter what challenges they face. Inclusion, dedication and teamwork are just a few examples of what can help us as humans get through hard times, and are all demonstrated in Hockey 24. 

Tweet from @scotiahockey: #Hockey24 a documentary for Canadian hockey families, filmed by Canadian hockey families. #Hockey24 is premiering on @Sportsnet May 24th 7PM EST. pic.twitter.com/ZNFjn41Vbd

 

Tim Hortons

Is someone in your community doing great things right now? #NominateANeighbour and tell Tim Hortons why, so they can help recognize them and help give them the thanks they deserve! 

Tweet from @TimHortons: Is someone in your community doing great things right now? Delivering essentials to those in need? Running a curbside library? #NominateANeighbour in a reply and tell us why, so we can recognize them and help give them the thanks they deserve. pic.twitter.com/2k0fuxk8Em

A heartfelt thank you to everyone who purchased the Nova Scotia Strong Donut. Because of your generosity, Tim Hortons was able to raise over $1.4 million dollars for the Canadian Red Cross Fund in support of the families impacted by the recent tragedy in Nova Scotia. 

Tweet from @TimHortons: A heartfelt thank you to everyone who purchased the Nova Scotia Strong Donut. Because of your generosity, we were able to raise over $1.4 million dollars for the Canadian Red Cross Fund in support of the families impacted by the recent tragedy in Nova Scotia. pic.twitter.com/k37Q30fVw2

May 13   

Esso

Esso is asking Canadian hockey fans to gear up as if they were going to the game; make a sign of support for Canada's healthcare heroes and to send their biggest cheer. Jerseys, face paint and noisemakers are highly encouraged! Fans are encouraged to make a photo or video with their cheer and share it using #FansFuelHope . Tag three friends to keep the challenge going.

Future Goals (North American)

The NHL and NHLPA are providing free, remote, online access to its Future Goals program which teaches critical STEM (Science, Technology, Engineering & Math) skills in a fun and engaging way, while also aligning with educational standards in the US and Canada. 

Access the Future Goals program for free by visiting: NHL.com/FutureGoals

Video: Future Goals program promotes STEM learning

Great Clips 

Great Clips' #StayHomeHair campaign raises awareness of the Professional Beauty Association's COVID-19 Relief Fund. The PBA has now raised over $1 million and provided support to over 2,000 licensed beauty professionals. And the NHL and NHLPA have helped spread the word with at-home hair tutorials from a Great Clips stylist, featuring Brent Burns, James van Riemsdyk and their wives.

Kraft Heinz 

By donating 1 Million meals to Food Banks Canada, Kraft Heinz is taking action to help communities across Canada. Additionally, Kraft Heinz is proud to donate Personal Protective Equipment (PPE) to help protect the frontline workers and volunteers who continue to serve over 650 food banks across Canada.

Tweet from @KraftHeinzCan: Kraft Heinz Project Pantry is proud to support Food Banks Canada by donating 1 million meals to Canadians in need. We���re with you, Canada #KHProjectPantry #KraftHeinz pic.twitter.com/hOheHOD0Mt

Kruger Products  

Kruger Product's #RollingItForward initiative has received great support from the NHLPA and seven NHL players that have proudly joined the #RollingItForward initiative, generously donating to Food Banks Canada and inspiring Canadians to perform acts of neighbourly kindness.

Navy Federal Credit Union 

 Navy Federal Credit Union celebrates and honors three incredible members who took the skills they learned from the military and are now applying them to the front lines of COVID-19.

Tweet from @NavyFederal: Our member Linda says the military built her character and strength. We love her motto: ���Be optimistic���it���s going to work out.��� Join us in saluting her. #MissionMilitaryThanks Watch here https://t.co/Fdp467yhBO pic.twitter.com/RuBURQiFDs

Watch Stories: Front Line to Front Line

New Amsterdam Vodka 

New Amsterdam Vodka teamed up with Spittin' Chiclets and Barstool Sports to create the "Support Your Local Bartender" t-shirt. Together they sold almost 8,000 shirts with 100% of net proceeds going to support the United States Bartenders' Guild Foundation's Bartender Emergency Assistance Program. The total value of the donation is approximately $175k.

Pepsico Beverages North America South Division 

PepsiCo's Stronger Together is a new campaign that celebrates our frontline essential workers with free meals and beverages and a chance to win $1,000 care packages. Now more than ever, these heroes are showing up and playing a critical role on the frontlines of COVID-19; from working longer shifts at the hospital to servicing communities at supermarkets, delivering meals and packages and everything in between. The program will shine a spotlight on local heroes, sharing their stories to inspire others, and reward them for all they do while providing much-needed smiles during this unprecedented time. Every day Americans are showing the world what it means to be a hero.

Sobeys 

Sobeys has a history of giving back, and in these challenging times, local communities need support more than ever. Sobeys is committed to helping those most in need with The Community Action Fund. In communities across Canada, Sobeys has committed millions of dollars through 1,500 acts of support, addressing the emergency needs facing frontline community organizations, as a result of COVID-19. Tailored community support includes, financial contributions and meal programs; donated gift cards, pre-packaged hampers and thousands of cases of pantry essentials. In the weeks and months to come, Sobeys will continue to work with community groups across the country to Canadian Families in need, in their time of crisis. 

Tweet from @sobeys: To help the #OneBigFamily that is Canada, our store teams are using their Community Action Fund to lend a hand to those in need. See how here: https://t.co/FoAcKFUqVN. pic.twitter.com/Y2Nc3RlXpU

 

May 6 

Budweiser  

A continuation of Budweiser Canada's #ONETEAM initiative, Budweiser assembled its sports partners to say thank you to our frontline workers and to rally Canadians to support the Red Cross. This crisis has reminded us that the true heroes are on the front-line and that all heroes need fans.

Chemour  

At Chemours we're committed to supporting the communities in which we operate across the globe. With our Safety Obsession value as our guide, we've taken steps to protect not only our employees, but their families, our customers, and communities. From personal protective equipment (PPE) donations-- more than 12,000 masks and gloves alone -- to technology donations for eLearning and even paid volunteerism sewing masks for essential workers, we're proud to play our small part in the fight against COVID-19 and we thank all our frontline heroes for their sacrifice and service.

Dunkin' 

Dunkin' wants to thank the brave nurses and healthcare professionals on the frontlines of this health crisis, for their commitment to helping all of us during this time. Today, on May 6th, for the start of Nurses Week, Dunkin' is offering nurses and healthcare professionals a free donut and a free medium iced or hot coffee as a small token of appreciation for everything that they do. 

Tweet from @dunkindonuts: We're offering a FREE Medium Hot or Iced Coffee & a Donut to all nurses & healthcare professionals on 5/6. All you need to do is: 1������When ordering, say you���re a nurse or healthcare worker there for the offer 2������Order a medium hot or iced coffee & donut 3������Go on & crush your day! ������ pic.twitter.com/OoWvfuXOP0

Fanduel

FanDuel Group recently partnered with Frontline Foods in the US and Meals for the NHS in the UK, two grassroots organizations that raise money from the community to pay local restaurants to prepare meals for the heroes responding to the COVID-19 crisis. Our $135,000 donation allowed Frontline Foods to purchase over 5,000 meals to deliver to frontline workers in the US and the UK. To read more about FanDuel and Frontline Foods, or how you can get involved, click here.  

Frito-Lay 

Frito-Lay has been working to create 3,000 new full-time jobs with benefits, donate over $15 million to relief efforts, provide 20 million meals to at-risk students and families, and fund mobile health clinics across the United States to provide COVID-19 screenings to the public 

Watch: Youtube Video

 Jägermeister 

Jägermeister's global multi-faceted support program, #SaveTheNight, will engage and empower thousands of nightlife creatives and bartenders through these uncertain times. From content collaboration and live interviews to virtual performances and donating funds to serve the individuals who serve us. Help support your bartender community by donating through our U.S. Bartenders' Guild donation page.

Nestle 

Nestlé Canada cares deeply for the communities in which it lives and operates and is proud to donate over $2 million in food donations to Food Banks Canada to help feed families and communities impacted by COVID-19. As part of a larger global initiative, Nestlé Canada will also donate $150,000 to the Canadian Red Cross to support its response to COVID-19. Additionally, as a Founding Partner of Kids Help Phone, Nestlé Canada has increased financial support to enhance the charity's capabilities with this new uncertain world.

NUTRL 

In Canada, Nutrl Vodka is proud to support off-work bartenders during this time. They have launched their #CallingAllBartenders program which will give back a total of $50,000 in prizing via $250 Skip The Dishes gift cards to 200 bartenders that show off their mixology skills on social media. They will be celebrating a new bartender and their creation every day during #HappyHour (4PM PST) on @nutrlvodka. 

CALLING. ALL. BARTENDERS. We want to get currently off-work bartenders back doing what they love. That's why we're giving back a total of $50,000 in prizing to 200 bartenders across the country to show us their mixology skills for our #CallingAllBartenders program! Chosen bartenders and their creations will be awarded a $250 @skipthedishes gift card will be celebrated on @nutrlvodka during Happy Hour (4PM PST) Mondays and Thursdays. Know someone who should enter this? TAG them in the comments below. HOW TO ENTER: To enter #CallingAllBartenders, film yourself pouring a cocktail using whatever ingredients you have on hand. Submit the 30-90 second clip to contests@gwdistilling.com. Please provide proof of recent employment. We encourage you to share your own social handles and the bar / restaurant you worked at. MUST be a bartender who was recently put out of work. And that's it, so get mixing!

A post shared by NÜTRL Vodka (@nutrlvodka) on

Nutrl Vodka and Goodridge&Williams Distillery & Cocktail Co. are also producing and distributing 50,000 bottles of hand sanitizer to support @foodbankscanada, front line workers and their partners in the restaurant and bar industry. 

SIRIUS XM

SiriusXM continues to be dedicated to Canada's arts communities and has made significant contributions to the National Arts Centre's #CanadaPerforms virtual concert series, the Unison COVID-19 Relief Fund for the music industry and the Canadian Association of Standup Comedians' Relief Fund. In addition, SiriusXM has opened up its streaming service for free to everyone across North America and has made contributions directed to Toronto's long-term care homes and shelters. 

 

April 29

Esso 

Esso is proud to help fuel Canadian frontline health care workers. As a way to say Thank You for their continued efforts, Esso is distributing up to 2 million in free fuel to Canada's nurses, doctors, paramedics, hospital staff and other frontline health care workers.  

Honda 

Honda has initiated a new effort to harness the helpful spirit of community in responding to the impact of the COVID-19 pandemic, including providing the most vulnerable with access to food and supporting healthcare workers on the frontline of this crisis. The effort is led by an initial $1 million pledge from Honda to food banks and meal programs across the United States, Canada and Mexico, donated to community organizations that address food insecurity. In addition to the pledge, the company also created a Special Matching Gift Program that enables Honda associates to make monetary donations to food programs in their local communities, with Honda matching up to $1,000 for each individual gift. Honda also donated over 200,000 Personal Protective Equipment items including gloves, face shields, N95 protective masks, half-mask respirators and other protective gear to healthcare providers and first responders. Honda is producing face shields for healthcare facilities and first responders and has begun assembling compressors for ventilators that will help victims of COVID-19. 

Watch: An important message from Honda Canada

Kellogg's

To deliver critical nourishment to people when they need it most, Kellogg and its charitable funds have donated $10 million to date in food and funds to COVID-19 hunger relief efforts both in Canada - to Food Banks Canada and Breakfast Club of Canada - and around the world through their global Kellogg's® Better Days purpose platform.

MassMutual 

MassMutual Foundation is pleased to announce that in response to the extended shutdown of our nation's schools, we are providing parents with direct access to FutureSmart and other real-world learning courses through our partnership with EVERFI. 

MGM Resorts 

MGM Resorts remains Focused on What Matters - embracing humanity, exemplifying inclusion and exhibiting compassion for those in our communities - through meal donations to local charities and delivering health and safety products. 

PPG Paints 

PPG and the PPG Foundation has contributed more than $1.5 million to organizations globally to support COVID-19 relief efforts. The company has also donated 290 gallons of anti-bacterial paint to Shanghai Tong Ren Hospital, and 80,000 masks to hospitals in Pittsburgh, New York, Cleveland, Detroit and Huntsville, Ala. We look forward to brighter, more colorful days ahead.

Scotiabank

 Alongside MLSE, Scotiabank and a team of dedicated partners have teamed up to create a large-scale meal program to support and thank Toronto's frontline health workers and their families, and to protect the city's most vulnerable. Scotiabank Arena has been transformed into Toronto's largest kitchen, with the goal of preparing and delivering up to 10,000 meals a day day to local hospital frontline workers and community agencies. To add to that, Scotiabank has also opened its kitchen facilities as Scotia Plaza in Toronto to support this important initiative. 

Click here for details 

 

April 22 

Kruger Products

Kruger Products is #RollingItForward by donating much-needed tissue products to Food Banks Canada and to frontline healthcare professionals at several hospitals in Montreal, Toronto and Vancouver. In addition, Kruger Products is making a financial contribution to support frontline healthcare workers. Kruger Products invites Canadians to join in on the giving and start #RollingItForward!

MassMutual

MassMutual launched MassMutual HealthBridge, which will provide free term life insurance to the brave and resilient frontline healthcare workers across Massachusetts and Connecticut risking their lives during the COVID-19 pandemic. MassMutual is committed to its Live Mutual belief that we are all in this together and is offering no-cost policies of up to $25,000. 

PepsiCo (US)

PepsiCo is investing more than $45 million globally to fund vital support including protective gear for healthcare workers, testing and screening services, and is distributing more than 50 million nutritious meals to at-risk populations with food banks around the world as part of its #GiveMealsGiveHope initiative.

PepsiCo (CAN) 

As COVID-19 reduces access to food and other essential goods for Canadians, PepsiCo Canada and the company's philanthropic arm, The PepsiCo Foundation, have launched a number of initiatives to support Canadian communities.

Navy Federal Credit Union 

Navy Federal Credit Union stands to support all members during these uncertain times. Members have access to our pandemic relief loan, payment extension options and more. Plus, we're waiving all penalties on early withdrawals from certificates. We're here to support our members, 24/7. 

Ticketmaster

Crew members are the backbone of the live music industry. Live shows would not be possible without these incredible people behind the scenes of each and every concert. Live Nation is extending a helping hand to the backbone of the live music industry, the crew members, and will match all donations to the Crew Nation Fund, dollar for dollar, up to $10 million. 

Tim Hortons 

Tim Hortons has announced significant measures to protect and support guests, team members and the public during the COVID-19 pandemic. They are proudly serving those who serve our communities with coffee trucks out across Canada serving free coffee and baked goods to front-line workers. It's a small gesture to say thank you for those making a big impact.

Watch: Youtube Video

During this time, Tim Hortons drive-thrus are here for you, their app is taking your mobile orders, and their delivery partners are bringing your orders to your door, because they want to be the kind of neighbor that every community deserves.

Watch: Youtube Video 

Upper Deck

New heroes are emerging in our communities each day; doctors, nurses, teachers, grocery store clerks, delivery workers and many more. Upper Deck is recognizing these individuals with special Covid-19 #GenuineHeroes trading cards and sharing their stories! Nominate someone in your community today.  

April 15

Bud Light Take Out

Now, more than ever, we need to serve those who serve us. It's time to support every employee across America whose job depends on the success and survival of bars and restaurants. At a time when they need our help, Bud Light wants you to know which are #OpenForTakeout in your neighborhood. Ditch that repetitive meal and order takeout tonight!

Canadian Tire

To help Canadians and communities respond to the COVID-19 pandemic, Canadian Tire Corporation announced a $5 million Canadian Tire COVID-19 Response Fund to support healthcare and community workers at the frontline of relief and response efforts. The fund is comprised of two donations of $1 million each to the Canadian Red Cross and United Way Centraide Canada, as well as up to $3 million in personal protective equipment (PPE) and essential products from across Canadian Tire's family of companies.

Dunkin

We're all in this together which is why Dunkin' has delivered 40,000 gift cards to medical workers at 157 hospitals across the country, and counting. Send a hero you know a little thanks with a Dunkin' e-gift card by visiting DunkinCoffeeBreak.com. Dunkin' will donate $1 to the Dunkin' Joy in Childhood Foundation's COVID-19 relief fund for every e-gift card purchased, at DunkinCoffeeBreak.com, up to $100,000.

Enterprise

Enterprise is an essential services provider that remains open to meet critical transportation and personal mobility needs. We're here to serve those who need a vehicle and to help frontline responders including emergency services, utilities, military and local governments continue to move goods and services during this global health crisis.

Great Clips

Is your #hockeyhair growing out into an unrecognizable shape? Is your mullet less business in the front and more party all around? Embrace your new look! And share it with @GreatClips using #StayHomeHair for a good cause.

Molson Canadian

Molson is proud to support and compensate their essential workers during this time. They have increased wages by $5 for hourly staff and have created a new paid leave policy, increasing the hours for employees, while donating $1 million to the United States Bartenders Guild. 

In Canada, Molson Coors Canada and the Molson Foundation jointly donated $500,000 to the Centraide du Grand Montreal for local community relief, focusing on families, seniors, and others most in need. 

Focusing on local communities, they have also launched #VirtualHappyHour, encouraging and asking Canadians from Coast to Coast to "include/tag" their local establishment where they would have raised a Pint, and Molson will buy them a $25 gift card.

New Amsterdam Vodka

New Amsterdam Vodka & Spittin Chiclets have teamed up to release a shirt to support your local bartenders. 100% of the net proceeds will be donated to the United States Bartenders' Guild Foundation's Bartender Emergency Assistance Program.

Rogers

Food Banks are seeing a significant drop in donations and many can't keep up with demand. Rogers, together with their customers, are proud to support Food Banks Canada by providing more than 1.6 million meals to those in need. Join them to support this important cause and Step Up to the Plate and Donate.

Watch: Youtube Video

#TogetherAtHome: Join Rogers in staying home and keeping the community safe. Check out the latest videos profiling their athlete ambassadors, media personalities and teammates, to see how they're keeping busy while staying home.

Tweet from @Rogers: Join us in staying home to keep your community safe. From our family to yours, let���s appreciate the little things to be a big part of the solution. #TogetherAtHome

Tweet from @Rogers: Play at home, learn at home, connect at home, but most importantly ��� #StayAtHome. Join our team members, family and friends in staying home to keep our communities across Canada safe.

Sobeys

As "Canada's Family Grocery Store", Sobeys recognizes that family has never been more important. Proud to celebrate their teammates and the amazing efforts being made by all Canadians each day, Sobeys is encouraging everyone to share their family stories and celebrate our #OneBigFamily.

To help support and empower Sobeys leaders and staff to make a difference in their communities, Sobeys has established The Community Action Fund. With more than 1,500 grocery and pharmacy stores coast-to-coast, The Community Action Fund is making several daily donations to ensure that Sobeys, is able to support the communities, that continue to support them.

In addition to The Community Action Fund, Sobeys is proud to recognize the efforts of their incredible front line employees with the Hero Pay Program. Each team member will receive an additional $50 per week, and those who work more than 20 hours a week, will receive an additional $2 premium per hour for all hours worked over 20 hours. Sobeys has also made announcements that they are willing to hire those laid off by Cineplex Inc and Freshii Inc. 

Tweet from @sobeys: We can always count on family to get us through tough times. And now more than ever, Canada is one big family. Share your family stories with #OneBigFamily pic.twitter.com/vRO6twxhuQ

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