The National Hockey League and National Hockey League Players' Association will again join forces this month to raise awareness for national and local organizations involved in cancer care and research during the 15th anniversary of Hockey Fights Cancer.
During the 31-day Hockey Fights Cancer Awareness month campaign, the NHL and NHLPA will distribute more than $200,000 in grants to national and local cancer organizations in all 30 NHL markets. The joint charitable initiative has raised approximately $13 million since its inception in 1998.
"Fifteen years ago, the hockey community united to create Hockey Fights Cancer," NHL vice president of cause marketing Kenneth Martin Jr. said in a statement. "Our commitment to this cause is unwavering and is most evident every October when we celebrate the start of a new season with a spotlight on Hockey Fights Cancer. The NHL is honored to continue our work with the NHLPA and the entire hockey community."
This month's efforts will include Hockey Fights Cancer Awareness Nights in all 30 NHL markets and commemorative merchandise as well as new initiatives from NHL players and EA Sports. The Wednesday Night Rivalry matchup at Scottrade Center pitting the St. Louis Blues and Chicago Blackhawks will feature this year???s first Hockey Fights Cancer Awareness Night.
"Hockey Fights Cancer represents a very important cause that the players are proud to continue and be a part of, together with the NHL, the teams, the fans and the entire hockey community, for the past 15 years," NHLPA Director of Marketing & Community Relations Devin Smith said. "The NHLPA is excited about the fundraising efforts surrounding this year's Hockey Fights Cancer Awareness Month, as we surpass $13 million raised in the fight against cancer."