Helsinki, Finland -- Today, Nokia and the The National Hockey League (NHL™) announced a partnership to distribute the NHL GameCenter™ 2010 app in Nokia's Ovi Store throughout the 2010–11 NHL season. With the new app, NHL fans can enjoy NHL related news and video features on the go, including on-demand streaming of condensed games, full highlight reels and individual game highlights of every game in the 2010–11 season, including playoffs.
"The NHL GameCenter 2010 app with its on-demand video capabilities shows what a diverse platform Ovi is for partner content developers seeking to offer consumers new and engaging experiences through their Nokia devices", says Pekka Rantala, Senior Vice President of Marketing at Nokia.
Demand around the world for NHL hockey content continues to grow rapidly. With 25 percent of NHL players hailing from outside of North America, unique visitors to NHL.com from outside North America have grown by 51 percent year-over-year, and now account for 20 percent of the site's total visitors.
"The NHL is creating a global, mobile footprint to serve fans, who have a high demand for NHL content and consume vast amounts of broadband and mobile content", says NHL Chief Operating Officer John Collins. "Partnering with Nokia to distribute our app and content in the Ovi Store is strategic to serving millions of NHL fans using Nokia phones."
NHL GameCenter 2010 app available in Free and Premium versions
The Free version of NHL GameCenter 2010 delivers live scores; live in-game stats for every team and player; a live ice tracker that shows the locations of goals, hits and saves on a virtual hockey rink; game photos; a full-season schedule; NHL standings; NHL player profiles; archived results and stats for the current season; searchable highlights and a personalized experience through audio feed options. The Premium version of the app also features in-game highlights, full highlights, condensed games, and live radio of all NHL games (both home and away audio feeds).
The app is available globally, with some territorial restrictions. The app works with Nokia N8, Nokia N97, Nokia N97 mini, Nokia X6, Nokia 5800, Nokia 5530 and Nokia 5230 devices as a standalone app or a home screen widget for continuous access to official NHL news feeds.
Open Screen Project Fund
Nokia works closely together with independent developers and content partners, encouraging them to create apps and offering them new content creation tools. The NHL GameCenter 2010 app, which utilizes Flash Lite and Nokia's Web Runtime, has won a grant from the Open Screen Project Fund. The development fund, supported by Nokia and Adobe, is designed to fuel innovation and encourage independent developers to create apps that leverage the Adobe Flash Platform for mobile and other devices.
"Nokia was impressed by the NHL GameCenter 2010 app's ability to deliver streaming, on-demand video and live audio material", says Matt Collins, Director of Strategic Marketing for Forum Nokia. "It demonstrated how developers can use Flash to create extensive content for Nokia handset owners worldwide."