Heidi Browning, NHL Chief Marketing Officer, sits down with Deb Placey in this week's edition of NHL Executive Suite™.
"Don't let them change you. You are where you are, because of who you are."
Hired on the eve of the Centennial, Heidi Browning stepped into the CMO role at the National Hockey League with the task of ushering in the next 100 years of an iconic brand. The Great Falls, Montana, native credits her success to thinking "outside the office." She calls herself "a digital passionista," whose "happy place is the intersection of media, tech, music, culture & hockey."
A self-described sports outsider, Browning shares what it's like on the inside, learning the culture and passion of the hockey family beyond the ice. She discusses social currency, ZEO's, humans over highlights, and how her very first hockey game led to a lasting friendship and Thanksgiving dinner.
Also, tune-in to find out who Stephanie Vail and Sabrina Soloman are and what Browning has in common with the NBA's Pam El and NFL's Dawn Hudson.
With such cultural content initiatives as Skates Off, What's in the Box and Hockey 101 with Snoop Dog, Browning describes why NHL fans want to know so much about the athletes they admire and why the name on the back of the hockey jersey matters as much as the logo on the front.
Bringing her upstart experience from MySpace and Pandora, Browning explains why taking risks is important, and what her team is working on for the NHL Playoffs.
Episode 15: NHL CMO Heidi Browning
NHL Executive Suite, hosted by Placey (@DebPlacey), is a bi-weekly podcast that gives listeners a taste of how each guest broke into the game, why they pursued their careers, how they see the future evolution of the sport and much more.
Fans also can tune in to other NHL Podcast series including NHL Fantasy On Ice™, a twice-weekly podcast dedicated to the fantasy hockey world and "NHL Draft Class™, a new podcast series that features an in-depth look at the NHL's Top Prospects leading into the 2019 NHL Draft™. NHL Podcasts are produced by NHL Original Productions.
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