TORONTO / NEW YORK – The National Hockey League (NHL) and Rogers Communications today announced their media sales venture in which Rogers will lead all Canadian national NHL® media sales across its owned and operated broadcast and digital platforms as well as ad sales for League-owned digital assets in Canada, including NHL.com and LNH.com.
This joint venture includes display ads on NHL.com, its French language counterpart LNH.com and the 30 NHL member club websites, in addition to mobile platforms and video inventory across all digital subsidiaries.
"This partnership places the NHL front and centre to Canadian media buyers, offering one-stop shopping for top advertisers in Canada," said Karen Gordon, Vice President of Digital Sales, North America, NHL. "Rogers' extensive sales force and infrastructure will help expose the NHL to a broader buying audience interested in reaching our robust fan base."
As the official home for hockey on the web, NHL.com is the destination of choice for millions of fans with six million* unique visitors each month in Canada. The NHL app, newly redesigned this season, averages more than 800,000* unique visitors each month. The free NHL app, available now, allows fans to better be able to follow their favourite teams on the go. The redesigned app also includes a convenient integration for Rogers NHL GameCentre LIVE™ subscribers in Canada, a multi-platform NHL game streaming service, which now, for the first time ever, offers multiple camera angles for an enhanced viewing experience.
"This venture not only reinforces our already strong partnership with the NHL, but further equips our sales team with another superior asset to reach Canadian audiences from a multiplatform perspective," said Anthony Attard, Vice President of Integrated Sports Sales, Rogers. "Combine our enviable asset mix with our streamlined, client-focused sales model, and the result is significant scale efficiencies that deliver high-value solutions to our clients."
Official partners of the NHL, which include Canada's leading brands, will continue to operate their business practices with the League's integrated sales and marketing departments based in Toronto.