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Short Shifts

Henrik Lundqvist replaced by a younger leading man

His twin brother, Joel, steals Hank's shampoo thunder

by Cristina Ledra @cledra / NHL.com Staff Writer

New York Rangers goaltender Henrik Lundqvist has lost an endorsement deal to a younger man, and it's none other than his twin brother, Joel.

In a new ad for Head & Shoulders shampoo in their native Sweden, the elder Lundqvist walks in on his slightly younger brother, who plays center for Frolunda of the Swedish Hockey League, doing a photoshoot for the product.

Watch: Youtube Video

Here is the translation in English:

Henrik: All right, let's do it!

[Noises: yes, you're good at this!]

Henrik: Joel…?

Joel: Hi there.

Henrik: What do you think you're doing?

Joel: What do you mean?

Henrik: "What do you mean?" Head & Shoulders is my thing. Been doing it for years.

Joel: They reached out and wanted to have a new face.

Henrik: A new face? We have the same face, Joel!

Joel: Well, it may have had something to do with age, too, actually.

Henrik: Forty minutes.

Joel: They were long minutes. That's how it goes.

That's a tough break for the older Lundqvist.

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