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Devils alter board ad to promote Hischier's All-Star Game campaign

New Jersey changes GEICO to Nico for last game before 'Last Men' In deadline

by Pat Pickens @Pat_Pickens / NHL.com Staff Writer

Voting Nico Hischier to the 2020 Honda NHL All-Star Game is so easy even a caveman can do it.

The New Jersey Devils changed the GEICO boards ad at Prudential Center to say NICO for their final home game before the Last Men In presented by adidas fan-vote deadline Friday.

Tweet from @NJDevils: It���ll take 15 minutes or less to #VoteNico to the #NHLAllStar Game: https://t.co/2DKRdTTd85#WeAreTheOnes | @GEICO pic.twitter.com/9VvZes5XJP

Hischier is one of seven finalists from the Metropolitan Division for the fan vote, which will send one player from each division to participate in the All-Star Weekend in St. Louis on Jan. 24-25. 

The ad altered GEICO's logo, putting Hischier's first name with an arrow pointing to the NHL.com/vote URL. Fans can vote for a player from each division up to 10 times per 24 hours through Friday.

Hischier then showed off his chops by scoring a highlight-reel goal against the New York Islanders on Tuesday.

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