"We're the ones who try to create memories that are outside the playing field or ice," Buford said. "For us, it's what we want people to experience and how we want them to feel. We kind of layer it from there, from the lights, cameras, the music, the smoke or fire. We're thinking about the big splash moment and the opportunities that we have to make those moments."
Buford and Davis are among the few people of color in the NHL in high-level in-game entertainment jobs, and they hope their presence will inspire more to join their ranks.
"When I'm on calls, do interviews or when I'm in front of crowds not expecting to see a person of color stand up and be in a position that I'm in," Buford said, "I feel it's important to show them that we, too, can be a part of this. Hockey is truly for everyone and we're trying to show it, not just say it."
Buford and Davis took different paths to the same job. Davis comes from the music and entertainment world, where he previously worked with MTV and NBC Sports and helped Sean Combs launch Revolt TV.
"I'm from Los Angeles and I'm a big L.A. guy and a big L.A. sports fan," Davis said. "I have worn a Kings jersey and supported the Kings my entire life. So when this opportunity arose, I couldn't have jumped at it faster or pursued it any harder."