"If you believe in storybook finishes or fairytales or fate, you've got a team that's struggled for a number of years, gone through general managers, coaches, ownerships and nothing's really changed in all those years," said Rob Brown, a radio analyst on Oilers broadcasts since 2012. "So if the coach who was sharpening skates in the local skate place and working his way up from midget to the WHL and to the minors and then the NHL has come back full circle, possibly at end of his career, to lead them to where they need to be, it could be like a Disney movie."
Brown, who played 543 NHL games during 11 seasons for the Pittsburgh Penguins, Hartford Whalers, Chicago Blackhawks, Stars and Los Angeles Kings from 1987-2000, says the loyalty of Edmontonians to their own is a big part of this new chapter for the Oilers.
"They cheer for anyone from Edmonton wherever they go," Brown said. "Edmonton's always been [Hitchcock's] roots and he's always talked about how much he's enjoyed being from here. Now he's finally coming back."
Before he was hired by the Oilers, Hitchcock, 66, coached 21 seasons in the NHL from 1995-2018 with the Stars, Philadelphia Flyers, Columbus Blue Jackets and St. Louis Blues. He has 824 wins, trailing Scotty Bowman (1,244) and Joel Quenneville (890) on the NHL's all-time list.
Wilf Brooks, former owner of United Cycle (now United Cycle and Sports) on Gateway Boulevard in Edmonton, said Hitchcock has always been resolute. Brooks recalled it was 1970 when he hired Hitchcock, then 18.
"He hung around United Cycle hounding me for a job for a few months so I hired him," Brooks said. "He was very determined. I had learned early on that when people want something and will stay with [it], you get good team players.