If Joe Thornton and Brent Burns are impressed with your beard, you are doing something right.
In a new ad, the two players, known for their stellar play and their impressive facial hair, sit at a barber shop and pepper a fan with compliments on his "sweet chin curtain."
It is the latest "Sharks for Life" ad, promoting a Joe Thornton Chia Pet (Chia Berad?) giveaway on Jan. 21 before a game against the Colorado Avalanche.
Burns and Thornton are just the latest to appear in the campaign, and this just might be the most entertaining spot yet. Make sure to stay tuned to the end to hear Burns' imitation of Chewbacca from "Star Wars" that cracks up Thornton.
Burns had his own such promotion last season.