Urka's says the mission for the broadcast is NBCSN's usual expert game coverage, in this case pitting a strong St. Louis club against division rival Chicago, winners of three Cups since 2010 but teetering on missing the playoffs for a third straight season. There will be features celebrating women on-ice officials, female staffers on both teams and the Black Girl Hockey Club organization among other programming during pre-game, intermissions and post-game.
"My biggest hope is this all becomes commonplace," says Urka, "that we don't need future stories. We want little girls and little boys to see [female faces] as a natural part of viewing."
Like any successful activist-though Urka might not see herself as such-the NBC Sports producer turns obstacles into open pathways. Along with turning out a great Michigan basketball story on that night in Kansas City, Urka's all-female broadcast sparked last June when a colleague shared a story about bringing her teen daughter into a NBC production truck during the 2019 Stanley Cup Final between the Blues and Boston Bruins.
The colleague "expected to hear how amazing it was, the monitors and everything," recalls Urka. What happened instead is the daughter noticed there were no women in the production truck (working elsewhere, including back at the NBCSN studio).
The conversation stuck with Urka. Several months later, she realized her idea and International Women's Day represented her mode of reply to the teen daughter: "I hope the broadcast can be part of opening minds and doors so the next generation sees what's possible in front of the camera and behind the camera."