The "Legend-Hairy Greats of the NHL" campaign will run through the duration of the Stanley Cup® Playoffs through the Stanley Cup® Final in June.
RELATED: [Vote for your favorite #HockeyHair]
"Head-to-Head Matchups" between players as well as individual players' hairstyle evolutions will be displayed in campaign materials so fans can vote on their favorite hairstyles. Participants of the campaign are encouraged to use #HockeyHair to share their voting results and to encourage others to submit their own votes at NHL.com. Great Clips salons across the United States and Canada will support the campaign and encourage their current customer base to participate through in-salon signage as well as messaging through its Great Clips Online Check-in App, redirecting mobile users to the voting URL. The "Legend-Hairy Greats of the NHL" also will be promoted during live Stanley Cup Playoffs broadcasts, in person at venues hosting the Stanley Cup® Playoffs, and on the NHL's social media channels.
In addition, Great Clips will soon announce a lineup of Great Clips ambassadors who will help spread the word of the "Legend-Hairy Greats of the NHL" campaign.
"When most think of hockey, they think of 'hockey hair,' making the NHL partnership the perfect place for Great Clips to connect with its target consumers," says Great Clips, Inc. CEO Steve Hockett. "We wanted to join forces with the NHL to not only highlight some of the best players in the league, but to also have some fun with those legendary hairstyles that the fans have come to know and love. We look forward to the results of our online poll during the most exciting few weeks of the sport."
"The Stanley Cup Playoffs is the most thrilling and competitive postseason in sports," said Keith Wachtel, NHL Chief Revenue Officer and Executive Vice President. "Great Clips has conceived a creative, entertaining and inviting concept for the Stanley Cup Playoffs that has increased engagement among our avid fans across multiple platforms while connecting with a broader audience through its tremendous retail footprint of more than 4,200 stores across North America."
"We are excited about this partnership with Great Clips and the chance to help fans connect with their favourite players during the 2018 Stanley Cup Playoffs," said Sandra Monteiro, NHLPA Chief of Global Business Strategies. "The players are the face and focus of the NHL and the ability to activate players directly in the "Legend-Hairy Greats of the NHL" is a great opportunity to continue to profile the players' unique style and personalities."
For more information about Great Clips' sponsorship with The Stanley Cup Playoffs, visit the Great Clips
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