MONTREAL - The former Montreal Juniors of the Quebec Major Junior Hockey League will be called the Blainville-Boisbriand Armada.
The players will wear black and white jerseys with the name Armada written across a capital A as its logo, the club announced at a news conference Tuesday.
''It's a cool name — I like it for a hockey team,'' said Joel Bouchard, the former NHL defenceman who is president and governor of the club. ''I like the idea of a military name because to be a pro athlete requires discipline.
''And I like the idea of warships sailing into battle together, like a team sticking together.''
A team statement said the name suggests ''vigour, cohesion, unity, dynamism and the combining of forces.''
The club hopes to forge its own identity, starting with distinctive colours and design. He said the players liked the jersey.
''The black and white has a bite to it,'' he said. ''I haven't seen any jersey like that in any league.''
The Juniors were sold in June to a group led by Bouchard.
They were moved from the Verdun Auditorium in Montreal to the 3,100-seat Centre d'Excellence Sports Rousseau in Boisbriand, Que., where Bouchard runs a hockey academy. Boisbriand and Blainville are side-by-side suburban municipalities north of Montreal that built the rink together.
Tickets go on sale Aug. 10, with those who pre-register on the teams' website getting first crack at season tickets on Aug. 9.
''We're in a great region,'' said Bouchard. ''It's a totally different set-up in a new rink — different mindset, different people.''
Media company Quebecor owns 70 per cent of the team, with the rest held by Bouchard, current NHL players Jean-Sebastien Giguere, Daniel Briere and Ian Laperriere and investor Pierre Gendron.
Montreal businessman Farrell Miller sold the team, reportedly for about $4 million.
Pascal Vincent remains the team's coach and general manager.