In 2019, Devils' forward Kurtis Gabriel unintentionally made history and put his name on the LGBTQ+ map when he kept his stick wrapped with Pride Tape for the entirety of the game, and even went as far to score the game-winning-goal with it.
"He told us later that his phone started blowing up with people asking about the tape, and that's when the NHL called and said they wanted to talk to us about this and the motivations," McLean recalled. "It's actually written up in Firefly's book for the 100th anniversary of the NHL."
Pride Tape has been seen wrapped around axe handles, barbecue utensils, bicycles, dog leashes - you name it - and McLean admits he loves seeing the tape "out in the wild".
"There was a painting sent to me from Germany the other day with somebody skating using Pride Tape on their stick."
McLean credits the New Jersey Devils, the NHL and its players for its early and ongoing success, and says never in a million years did he expect it to have the kind of reach it does.
"We just make tape, you make it powerful."
The Devils' Pride Night is on April 11, 2021. Normally Pride Tape and other items are sold on the concourse, but as HBSE practices Covid-19 safety protocols, this year all fundraising efforts will be moved online. More information to follow soon.