NHL Chief Content Officer Steve Mayer is the guest on the latest edition of NHL Executive Suite.
Among the topics Mayer discusses is how to produce events around the Stanley Cup Playoffs.
"Every event needs to be just that, an event," he said. "Too often we see they go inside on television and you watch the game and yes, it is a championship, but did you feel like it was any different than the game you watched three weeks ago? I want people when they watch one of our events to go, 'Wow, inside, outside look at all these people.' Socially it becomes an experience. Nashville (for the 2017 Stanley Cup Final) was the moment where I think everyone around the sports world took notice that the NHL is making an impression, making an impact, look at all these people. Last year we did it again with Washington. We don't know where we're going to go this year for the final but I'm telling everybody that we're going to do it again."
Mayer also talks about trying to find a space to be creative and draw attention when there are so many different topics drawing people's attention.
"We're right now in a world that there's just so much out there, whether it's sports, entertainment, music, politics," he said. "How do you right now be creative to get attention? There's a lot of clutter and so how do you get people to watch what you're doing and that's where you need to be creative. If you do the same thing that everyone else is doing, I feel you get lost and you have to come up with those creative ideas that in the end of the day will get you attention. When you're at a league, how do you cut through the sports clutter, which is dramatic. Every single night there's so much out there. That's the goal."
NHL Executive Suite, hosted by Deb Placey, is free to subscribe to and available any place you find your podcasts, including Apple Podcasts, Google Podcasts, Stitcher and Spotify, as well as at NHL.com/podcasts.
Listen: New episode of NHL Executive Suite