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Enterprise Rent-A-Car partners with lead NHL Network Analyst Kevin Weekes, launches new season of the NHL Hat Trick Challenge

NHL.com @NHL

St. Louis – As the puck drops on the 2014-2015 NHL regular season, Enterprise Rent-A-Car – an official partner of the NHL – has partnered with lead NHL Network™ analyst and NHL.com contributor Kevin Weekes to launch a new season of its popular daily trivia game, NHL Hat Trick Challenge™.

Every game day throughout the regular season, hockey fans can visit hattrick.nhl.com, or download the NHL Hat Trick Challenge app available through the App Store or Google Play, and test their ability to predict various game outcomes including: which team will win; which player will score a goal; or which player will get an assist. Each game day, three questions will be posed and the individual who answers all three questions correctly will score a hat trick. Fans also will be competing against hockey expert Kevin Weekes, who will be sharing his predictions across his social channels. The fan who scores the most hat tricks throughout the regular season will win the NHL Hat Trick Challenge and receive two tickets plus a trip to a 2015 Stanley Cup® Final game, as well as a chance to shadow Kevin Weekes before the game.

"Hockey season is finally back and I'm looking forward to the coming months of intense competition as all 30 teams make a push for the Stanley Cup Playoffs," said Weekes. "Participating in the Hat Trick Challenge is a great way for fans to tap into the excitement of the NHL regular season, and I'm ready to begin answering questions and compete against other passionate hockey fans throughout North America."

This season, Enterprise is making it easier than ever for NHL Hat Trick Challenge players to win prizes. For every hat trick, participants are entered in a weekly prize drawing for a chance to win two tickets to an NHL regular season game of their choice. The more hat tricks they score, the more prize drawing entries they will receive.

In addition to competing for the grand prize and weekly prizes, participants can create custom NHL Hat Trick Challenge leagues and play against friends and family, as well as other fans of their favorite teams. Top NHL Hat Trick Challenge players will appear on a leaderboard on hattrick.nhl.com, and the top 15 hat trick scorers will be featured on the homepage.

"As an official partner of the NHL and NHLPA for the past six years, we're always looking for new and engaging ways to bring our partnership to life for fans," said Jim Stoeppler, assistant vice president, Enterprise Brand Marketing. "Last season, nearly 100,000 fans registered and played the NHL Hat Trick Challenge, and we want to continue providing them with an enjoyable way to be involved in the games all season long."

This season's NHL Hat Trick Challenge will be supported by an integrated marketing campaign that includes digital advertising, public relations, and social media. As part of the campaign, Weekes will promote the game on the NHL Network and in other media appearances.

In addition to serving as an official NHL partner, Enterprise also has sponsorship deals with 29 of the 30 NHL clubs, and with the National Hockey League Players' Association.

For more information, official rules and to play the NHL Hat Trick Challenge, fans can visit hattrick.nhl.com. They can also follow the action on Twitter using #NHLHatTrickChallenge. For more information about Enterprise, visit www.enterprise.com.

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