Appearing on the cover of Sports Illustrated has "caused" some athletes to struggle, hence the term the "Sports Illustrated jinx."
Do not count Sidney Crosby among them. "Sid The Kid" appeared on SI's cover two weeks ago to preview the 2010 Winter Olympics.
After leading Team Canada to the gold medal by scoring the dramatic, winning goal in overtime, Crosby will once again grace the cover of Sports Illustrated this week.
Two weeks ago he was on the cover of SI Canada. This upcoming week, he's on the US cover.