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CBC appoints executive director of sports properties @NHLdotcom
Jeffrey L. Orridge was named executive director of sports properties for CBC Sports, the CBC announced today. Orridge will start the position on April 4, just before the end of the 2010-11 NHL regular season.
"We are delighted to welcome Jeffrey to CBC," said Kirstine Stewart, executive vice-president of CBC. "He is an exceptional sports executive with a strong background in rights negotiations and strategy development and implementation. He's grown a number of highly recognizable sports brands and has a strong reputation for partnership building both within and among organizations in the corporate and not-for-profit worlds. He is an excellent fit with CBC Sports and the rapidly-changing sports programming environment.
"Whether we're thinking about our core hockey programming, major international events like FIFA World Cup Soccer, our extensive roster of amateur sports or potential future projects, our focus is on innovation and how we create and offer content that connects with Canadians. ... Jeff understands the current state of play in the industry and has a clear vision of how CBC Sports can continue to lead the way, now and in the future."
Orridge was most recently Chief Operating Officer and Head of Global Business Development for Toronto-based Right To Play International. Previously with Mattel Inc., he served as vice president of Worldwide Licensing as well as Entertainment and New Business Development and later in Corporate Strategic Planning. As head of legal and business affairs for the first U.S. Olympic basketball "Dream Team," he was responsible for overseeing marketing, licensing, sponsorship, advertising and product development, which received the 1992 Sports Marketer of the Year award. Orridge has also worked at Reebok International as Counsel for Worldwide Marketing and Advertising and Director of Global Sports Marketing, where he managed the multi-level partnership with the National Basketball Association, was responsible for elite athlete and sports properties acquisition and management and provided direction for multi-cultural marketing efforts and community initiatives.

He is a graduate of Harvard Law School.

"I look forward to joining the CBC team and getting started. CBC Sports is among the best-known and most-respected brands in the history of Canadian broadcasting," Orridge says. "We are anticipating an exciting NHL Stanley Cup Playoff schedule, with women's FIFA World Cup Soccer soon to follow. Our sports schedule overall represents an extraordinary opportunity and value proposition for both our audiences and our advertising partners."

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