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Blue Jackets, Indians team up to reach more fans

NHL.com @NHL

COLUMBUS, Ohio (AP) - The Columbus Blue Jackets and Cleveland Indians are teaming up to boost fan interest during the recession.

The two Ohio professional teams on Tuesday unveiled a plan to share advertising and promote special ticket offers.

To kick off the partnership, the Blue Jackets will have an inflatable slap shot cage and special giveaways at the Indians-Mariners game in Cleveland on Sunday.

The Indians already this summer entered a joint arrangement with the Cleveland Browns to sell luxury suite packages. Indians owner Paul Dolan said earlier this month that the club will lose $16 million this season and that the team will need to borrow money over the next few years.

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