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2011 Stanley Cup Championship merchandise available now at, Boston-area stores @NHL
NEW YORK -- Official 2011 Stanley Cup® Championship locker room merchandise – the same as worn by members of the champion Boston Bruins® during tonight's post-game on-ice ceremonies - is currently on sale in the Boston Bruins Pro Shop at TD Garden, online at, at the NHL® Powered by Reebok store in midtown New York City and at major sporting goods retailers in Boston, New Hampshire and Rhode Island as early as hours after the conclusion of Game 7.

Modell's retail locations in Boston, including Medford and Newton, will open immediately following the game. Modell's kiosks at Faneuil Hall and Government Center will open at 7:00 a.m. on Thursday, June 16. Other Modell's locations throughout Massachusetts, New Hampshire and Rhode Island will open at 6:00 a.m. on Thursday.

All Dick's Sporting Goods retail locations in New England will open at 5 a.m. on Thursday. Boston and Worcester area Dick's Sporting Goods stores will be open immediately after the game tonight. Stanley Cup Championship merchandise also will be available at JC Penney, Bob's Stores, Olympia Sports, Macy's, Lids, Champs Sports and Sports Authority.

Stanley Cup Championship Locker Room Hat & T-shirt
The official 2011 Stanley Cup Championship locker room hat, produced by Reebok, features Stanley Cup Champions embroidered on the white cotton twill cap along with the Bruins team logo and woven inserts on the front two panels. An oversized Stanley Cup Final patch appears on the white mesh flex fitted back.

The official 2011 Stanley Cup Locker Championship locker room t-shirt, produced by Reebok, is made of durable, breathable cotton. The white, short-sleeve t-shirt features Stanley Cup Champions and the Stanley Cup trophy graphic screen-printed on the chest, along with the Bruins and Stanley Cup Final logos.
Celebration on Ice Collection
Bruins fans will be able to take part in the celebration with the official 2011 Stanley Cup Celebration on Ice and Locker Room Champions collection, which includes champagne buckets, pennants, flags, and banners, all produced by WinCraft Sports. WinCraft Sports also will offer the official 2011 Stanley Cup Locker Room Towel. All Celebration on Ice and Locker Room Champions items will feature the official 2011 Stanley Cup Champions trophy graphic and the Bruins team logo.
Stanley Cup Championship Book & DVD   
The 2011 Stanley Cup Championship Book (FENN / McClelland & Stewart Ltd.) will be available the week of June 20 at and A perfect gift for every Bruins fan, this full-color keepsake is filled with player bios, statistics, team history, regular season recap, tons of carefully selected photos and provides game analysis for every post season contest. 
The 2011 Stanley Cup Champions DVD will arrive on Blu-Ray/DVD Combo Pack and standard definition DVD July 19 from Warner Home Video (WHV) and the NHL. The DVD will feature full coverage of the Bruins' championship season, including behind-the-scenes action, and will be available online at and wherever DVDs are sold.

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