(January 5, 2005) -- Maple Leaf Sports & Entertainment (MLSE) will undertake major fundraising efforts in support of The Canadian Red Cross Society's Asia Earthquake and Tsumanis Appeal during the Toronto Raptors' January 7 and 9 home games.
MLSE employees will be located throughout the arena collecting cash donations from fans in attendance. All in-arena donations will be matched by MLSE. During Friday night's Raptors vs. Milwaukee Bucks television broadcast, Raptors NBA TV will also partner with Rogers Sportsnet Ontario to host a telethon. Fans watching the basketball telecast will have an opportunity to call and pledge money to support relief efforts.
"The events in Asia have been devastating and have had a tremendous impact on the entire world. We know that many Raptors and Leafs fans have been personally affected by this tragedy," said Richard Peddie, president and CEO of MLSE. "We're proud to be supporting the tsunamis relief efforts and The Canadian Red Cross during this difficult time. It's an entire company effort -- from the Raptors, Leafs, Air Canada Centre to Raptors NBA TV and Leafs TV -- and our way of giving back to the global community."
In times of disaster both in Canada and overseas, Red Cross provides urgently needed humanitarian assistance to the most vulnerable. Red Cross volunteers and staff are currently providing clean water, food, health care and shelter materials to the people affected by the tsunamis in Asia.