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NHL, NHLPA announce GoPro partnership

by Chris Lund / Toronto Maple Leafs

The NHL and NHLPA will use the 2015 All-Star weekend to unveil a new perspective for fans watching the game as it was announced on Friday that the League and Players' Association have partnered with GoPro. The partnership will see GoPro technology integrated into the viewing experience and give fans a look into the game previously unavailable outside of video game replay screens.

In sum, this is a very cool development.

Fans will get their first look at the new cameras in action during the 2015 Skills Competition on Saturday (7 p.m. ET on NBCSN, CBC, TVA Sports) and All-Star game on Sunday (7 p.m. ET on NBCSN, CBC, TVA Sports).

For those itching to get a glimpse into what GoPro cameras can bring to the game, check out this video put together by the NHL...

Here's what the League and GoPro had to say in today's media release...

"GoPro is the perfect partner for us in our ongoing commitment to bring hockey fans closer to the game," said Bob Chesterman, NHL Senior Vice President of Programming and Production. "As the preeminent leader in adaptable cameras, only GoPro has the technology to help us and our media partners showcase the beauty and intensity of hockey in new and deeper ways. Our partnership with GoPro will be a big win for both new and lifelong hockey fans."

“This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA's progressive thinking,” said Todd Ballard, Senior Director of Lifestyle Marketing at GoPro. "Together we will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they’ve never seen before, from players and officials to in-goal and rink side."

Video content captured with GoPro cameras throughout the season, including the 2015 NHL All-Star Weekend, will offer fans an immersive experience. Game broadcasts will use the content to provide deeper layers of storytelling and to showcase the skating, stickhandling, goal scoring and netminding skills of some of the biggest names in the NHL. On-ice footage of the best players in the world is among the point-of-view GoPro content fans can expect this season.

“The use of GoPro cameras will give fans a new perspective of the extraordinary speed and skill of today’s NHL players,” said Mathieu Schneider, NHLPA Special Assistant to the Executive Director. “We are excited to have GoPro working with us and the NHL to show the great athleticism of our players.”

You can catch Phil Kessel representing the Leafs in this weekend's NHL All-Star festivities. The NHL All-Star Fantasy Draft gets underway at 8 p.m. (ET) on NBCSN, Sportsnet and TVA Sports.

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