"We are very pleased that this year's event will raise a lot more money, but at the same time will also involve a lot more kids with disabilities," said Ken Dryden, vice-chairman of MLSEL.
He added that the Skate will be far better than the ones in recent years because MLSEL has secured several corporate sponsors to help off-set the event's operating costs. TD Waterhouse returns as the Skate's title sponsor, with Siemens Canada, McDonald's and American Express as presenting sponsors. Rounding out the corporate sponsorship will be the Toronto Sun and MOJO Radio as media sponsors.
The increased corporate sponsorship will provide participants with a more memorable experience. A new element for the Skate is the Children's Program that enables physically challenged and able-bodied children to interact through shared arts and crafts activities.
"We are excited that we have an opportunity to make this the most successful Skate for Easter Seals Kids," said Charlotte Gibson, president and CEO, The Easter Seal Society, Ontario. "Every effort and dollar raised from the Skate will make a huge difference to Easter Seals children and their families."