The Toronto Maple Leafs with Shoppers Drug Mart and participating charities launched the 2001-2002 Official Maple Leafs Calendar on Monday at the Toronto Maple Leafs practice facility. The calendar, which celebrates the Maple Leafs 75th anniversary, is available at participating Shoppers Drug Mart locations throughout Ontario (Windsor and Ottawa areas excepted) for $3 plus tax. Net proceeds go to Shoppers Drug Mart and GO KIDS GO! The Leaf Fund to benefit five participating charities. Shoppers Drug Mart guaranteed that a minimum of $50,000 would be raised through this initiative, by presenting a cheque in that amount to the participating charities.
The calendar is designed to resemble a scrapbook of memories from past Maple Leaf seasons and features on current Leaf players. This year's roster is complemented with players and events of the past highlighted with memorabilia from The Hockey Hall of Fame and from Memories and Dreams, the Leafs Hall of Fame.
"The Leafs aren't just an historic team. We aren't just contemporary. Other teams come and go in public attention. The Leafs are timeless," said Ken Dryden, president, Toronto Maple Leaf Hockey Club. "And with this calendar, we can give to a public trust that has given so much to us."
"The Official Leafs Calendar honours the past, celebrates the present and brings hope for the future," Joe Magnacca, senior vice president, marketing and merchandising, Shoppers Drug Mart. "We are proud to be a part of this special project and to help others in the community in this unique way."
The charities benefiting from this year's calendar sales are: East Metro Youth Services, working with children who have mental health problems; Toronto Child Abuse Centre, providing service, support and public education on child abuse; Safehaven offering relief to caregivers by providing respite care to children with multiple disabilities; NHLPA Goals and Dreams program, supporting grassroots hockey programs around the world; and The Muki Baum Association, dedicated to improving the quality of life for those living with developmental disabilities and emotional or psychiatric disorders.