The Toronto Maple Leafs have declared Saturday night "Kids Night Out With The Leafs."
The new program, announced Friday, is designed to get more "buds" out to Saturday night Leafs games. For each of the nine Saturday home games from January 4 to the end of the regular season, up to 300 seats per game have been reserved for kids 12 and under.
"Saturday night is hockey night in this country and we wanted to ensure families could share the tradition of Maple Leafs hockey together," said Chris Overholt, vice president, sales and service.
| The Leafs care about kids and now there's another way for them to get to the game. |
"We've been looking for fun and creative ways to get tickets into the hands of the next generation of Leaf fans. That was our goal when we decided to set aside almost 3,000 seats for home games starting in January -- to ensure that kids could get a chance to see their team live."
The package includes a pair of purple seats, two small drinks, one popcorn and a two for one pass to the Hockey Hall of Fame for a special price of $99.
Tickets become available on Saturday, December 7 at 10 a.m. through Ticketmaster, and will be sold only by phone at 416-872-5000
, with a maximum of 4 tickets per order and maximum one adult for every pair.
"We're going to test this concept over nine games this year and if it's successful, we will consider doing it across more games next season," added Overholt.
To ensure that these tickets are sold to families with kids, a number of necessary rules for purchase have been established.
Each package may only be sold to parties with a child born after January 1, 1991 and tickets must be picked up at Air Canada Centre's Ticket Office at 4 p.m. on game day.
Identification and proof of the child's birth date is required for pick up and a wrist band will be issued to ensure that the tickets are used by the purchaser and child.