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Maple Leaf Sports and Entertainment announces major sponsorship with Future Shop

by Staff Writer / Toronto Maple Leafs
(Burnaby, BC) – Future Shop scores a hat trick in a new sponsorship deal with Maple Leaf Sports and Entertainment (MLSE). Canada’s largest retailer and e-tailer of consumer electronics and MLSE today announced that Future Shop is the Official Consumer Electronics Retailer of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA) and Toronto Marlies (AHL) sports teams. Already a sponsor of MLSE’s soccer club, Toronto FC, Future Shop deepens its commitment just before the start of another fun-filled hockey season.

“We’re absolutely thrilled to partner with a world-class sports organization in Maple Leafs Sports and Entertainment,” said Nikki Hellyer, Director of Marketing, Future Shop. “It’s about getting the Future Shop brand out there by teaming with a group who carries values like ours – quality, innovation, teamwork – and above all, giving back to the community. We’re looking at ways to grow our partnership and are very excited to entertain our customers and fans during the seasons that lie ahead with Leafs, Raptors, Marlies and TFC.”

As part of the partnership, Future Shop is the exclusive and official consumer electronics retailer. Future Shop logos and advertisements will emblazon Air Canada Centre and Ricoh Coliseum on LED signage and rink boards. Promotional events with exclusive giveaways will be held during the upcoming seasons as ways to give back to the Greater Toronto Area communities while raising brand awareness.

“Future Shop is a great Canadian brand and the leader in its category who consistently provides outstanding store and online experiences,” said David Hopkinson, MLSE’s Senior Vice-President of Corporate and Community Partnerships. “We’re excited to introduce and extend the Future Shop experience to all our fans.”

Maple Leafs fans invited to faceoff with Brian Burke and “Drop the Puck”

On Saturday, September 26, 2009, Maple Leafs fans are invited to a live forum with Leafs President and GM, Brian Burke. Hosted at Future Shop’s downtown Toronto flagship store, fans are encouraged to submit questions in advance and day-of the event via the company’s Twitter account, @FS_Connect, as well as on their Community Forum. Future Shop’s Community Forum will stream the action live starting at 1:00 p.m. EST. An autograph signing follows the event. For more information, visit

Also, on Friday, October 2, Maple Leafs fans and customers are invited to celebrate the start of the hockey season in a party-like atmosphere with Future Shop’s Drop the Puck fan festival. From 4:00 p.m. to 8:00 p.m. EST at the Eglinton and Laird Future Shop, fans will be entertained by a variety of activities and personalities, including the Leafs Mobile Fans Zone, Carlton the Bear and player appearances from the Marlies and a special Maple Leafs alumnus.
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