Leafs raise awareness and money to help fight deadly disease
(December 1, 2003) -- Funds were collected, an auction was held and bids were placed, but most importantly long-lasting awareness was raised for an important cause.
The Toronto Maple Leafs held a breast cancer awareness night on November 8, which raised $26,000 through fan donations and an on-line auction held on mapleleafs.com.
A "pink ribbon" theme was successfully incorporated into the Leafs game against the Edmonton Oilers with the distribution of 20,000 pink ribbons to game attendees by Canadian Breast Cancer Foundation volunteers and Leafs wives and partners, while players from both teams wore exclusive pink ribbon game night helmets.
On-line auction items included the Leafs pink ribbon helmets with Tie Domi's helmet fetching the highest bid at $2,130. Helmets belonging to Gary Roberts, Mats Sundin and Alexander Mogilny's garnered $2,010, $1,400 and $1,400 respectively.
Hockey Night in Canada personalities Don Cherry and Ron MacLean also participated in the auction by donating Cherry's pink jacket, which raised $5,010, and MacLean's pink tie that garnered $610.
We're pleased the Leafs and their wives and partners were able to make a great impact for such a tremendous cause," said John Lashway, vice president of communications and community development for the Toronto Maple Leafs. "If we raised breast cancer awareness with just half of Hockey Night in Canada's viewing audience, then we know we have made a significant step in contributing to a future without breast cancer."
The Canadian Breast Cancer Foundation is the leading volunteer-based organization dedicated to fighting breast cancer in Canada. Its message to all Canadians is simple -- early detection and taking responsibility for one's own health improves breast cancer survival rates.