Purple ribbons will be distributed to fans Wednesday prior to the Raptors preseason game versus the New Jersey Nets and Thursday during the Leafs versus the Carolina Hurricanes game.
Awareness will be raised through in-arena public service announcements by Leafs and Raptors players and coaches, and the Leafs players' wives and partners will collect donations to benefit the Toronto Child Abuse Centre "I'm A Great Little Kid!' and "I'm A Great Kid!' Child Abuse Prevention Programs at all Air Canada Centre gates during Thursday's game.
"It's a devastating fact that thousands of Canadian children are victims of abuse and neglect each year," said John Lashway, senior vice-president of communications and community development at Maple Leaf Sports & Entertainment. "This is a great cause that the Leafs and Raptors strongly believe in and that's why we're doing our part to raise awareness of the issue starting with our fans so we can help prevent child abuse."
Toronto Child Abuse Centre staff will also be at the Raptors Foundation Community Corner during Wednesday's game to further educate fans.
At the end of September, Leafs mascot Carlton the Bear, along with 500 Toronto school children, helped launch Child Abuse Prevention Month.
Supporting Child Abuse Prevention Month is a joint initiative of the Leafs and Raptors Community Relations departments. Leafs and Raptors Community Relations provide effective and innovative educational and community outreach programs to community youth and various charitable organizations.
The Raptors host the New Jersey Nets on Wednesday, October 19. Game time is 7 p.m. The Leafs host the Carolina Hurricanes Thursday, October 20. Game time is 7:30 p.m.