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Leafs Face Off Against Breast Cancer

by Staff Writer / Toronto Maple Leafs

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(April 13, 2006) -- The Toronto Maple Leafs have designated Saturday's game against the Ottawa Senators as "Pink Ribbon Night." The Leafs players and their wives and partners will team up with the Canadian Breast Cancer Foundation to raise awareness about the disease that touches the lives of tens of thousands of Canadians each year.
 
A pink ribbon theme will be incorporated into every aspect of the hockey game including distributing 20,000 pink ribbons by the Leafs' wives and Foundation volunteers and collecting donations from fans attending the game. Players will also wear exclusive pink ribbon game helmets which will be auctioned here on mapleleafs.com with proceeds benefiting the Foundation. 

The Leafs' Tie Domi and his wife Leanne will serve as special ambassadors for the evening. Don Cherry, Ron MacLean and Kelly Hrudey of CBC's Hockey Night in Canada will also support the cause during the evening's telecast by wearing pink ties also to be auctioned.

"The goal of Pink Ribbon Night is to raise awareness among hockey fans and draw attention to a disease that affects more than 22,000 women and men each year," said Beverley Deeth, director of Leafs' community development. "The Leafs have a long-standing partnership with the Canadian Breast Cancer Foundation and we are once again excited to work together to support creating a future without breast cancer."

"This is a terrific way to steer attention to a disease which affects thousands of Canadians, both women and men," said Jane Knox, associate director, corporate programs of the Canadian Breast Cancer Foundation. "With roughly 160 men expected to be diagnosed with breast cancer this year, the disease touches men directly as well as when their wives, sisters, mothers or daughters contract the disease. Breast cancer is a cruel and constant threat with an incredibly far-reaching impact."

Money raised from the Leafs' Pink Ribbon Night benefits the Canadian Breast Cancer Foundation to support research, education and awareness programs.Ford of Canada will also raise awareness by decaling its vehicles displayed in Air Canada Centre and the Ford Blue Route with pink ribbons.

The Canadian Breast Cancer Foundation is the leading national volunteer-based organization dedicated to creating a future without breast cancer. The Foundation works collaboratively to fund, support and advocate for relevant and innovative research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer. For more information, visit www.cbcf.org.

Pink Ribbon Night is an initiative of Leafs Community Relations which brings pride to the community by providing effective educational programs and creating fans for life.

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