"We are very pleased to be welcoming Matt to the VSG/Lightning family today," Griggs said. "He brings an expansive skillset to the organization, including marketing, running creative campaigns, content and partner integration. Matt is an inspirational, proven leader, collaborator and team-thinker who will further strengthen our fan experience and culture."
"I couldn't be happier to be joining such a world class organization," Corey said. "The Lightning are one of the most respected brands in sports and I look forward to joining their already successful culture. I'd like to thank Steve and the rest of the executive team for providing me this wonderful opportunity. I can't wait to get started."
During Corey's time as CMO for The PGA Tour, he oversaw all global marketing efforts to grow and diversify the fan base. Corey led an industry-wide movement to launch "Make Golf Your Thing" in 2021, a campaign aimed at inspiring everyone to try golf and positioning it as a fun activity that should be embraced by everyone of all demographics. His team oversaw brand creative, tournament marketing and ticket sales, media buying and campaign planning, international marketing and communications, as well as fan analytics.
Prior to joining The PGA Tour, Corey worked for the Arthur Blank Sports & Entertainment Group, where he served as CMO for PGA Tour Superstore for six years. During that time he also supported family businesses in important projects including the opening of Mercedes Benz Stadium, the launch of Atlanta United FC of Major League Soccer, the partnership with First Tee and supporting Blank's Mountain Sky Guest Ranch in Montana.
Corey graduated from the University of Florida with a bachelor's degree in public relations prior to earning his MBA from Georgia Tech.
The Lightning partnered with TurnkeyZRG for the search and placement of their CMO position.
