The initial launch will include a newsletter delivered to inboxes daily. The newsletter will include a wide range of sports and lifestyle news, keeping every reader up-to-date on what is happening around Tampa Bay.
"We're excited to announce the launch of The Identity Tampa Bay," said TBEP Chief Executive Officer, Steve Griggs. "While surveying the digital landscape of the Tampa Bay region, we believed the market lacked a hub for sports and lifestyle content. It is our goal for The Identity Tampa Bay to fill that void, becoming the authentic voice for the future of Tampa Bay sports and lifestyle content. Tampa Bay needs an authentic, community-driven home and The Identity Tampa Bay will fit that need."
The Identity Tampa Bay will be an easily accessible digital network, introducing an excitingly new and fresh perspective to the Tampa Bay community. While sports-centric in nature, the network will also mix in a blend of local entertainment and lifestyle content.
Consisting of both written and video content, The Identity Tampa Bay will become a part of the daily routine, acting as a gathering place for Tampa Bay. Those who sign up will be provided with fresh, original and third-party content from around the region.
"The Identity Tampa Bay will provide Tampa Bay and its residents with digital content from around the region," said Derrick Brooks, Ambassador for The Identity Tampa Bay. "It will be driven by the community, providing a voice for all things Tampa Bay."
A full network launch will occur in the coming months, providing the region with short-form video content and live event coverage.
For more information, and to sign-up, visit: TheIndentityTB.com
About Tampa Bay Entertainment Properties, LLC
Tampa Bay Entertainment Properties, LLC was formed by Jeff Vinik in 2017 as a firm specializing in partnership sales, consulting, marketing and operations in the sports and entertainment industry with a focus on creating world class experiences. Tampa Bay Entertainment Properties, LLC entered into a 10-year exclusive multimedia partnership with USF in 2017, which also included the operation of the USF Sun Dome. Vinik purchased the Tampa Bay Lightning and the leasehold rights to AMALIE Arena in March 2010, transforming a moribund organization into one of the most highly regarded franchises in sports today and earning recognition as the number one organization in professional sports by ESPN in its 2016 Ultimate Sports Standings. Vinik is also a partner, with Cascade Investment, LLC, in Strategic Property Partners, which is redeveloping 53 acres of property in downtown Tampa into a $3 billion mixed-use development, bringing hotels, housing, retail, office space and the USF Morsani College of Medicine to the Channelside area.
About The Identity Tampa Bay
The Identity Tampa Bay is a gathering place for Tampa Bay, providing the region with a unique vision that leverages the strength of the community, while simultaneously defining a new and fresh voice for sports and lifestyle content. Through the mix of written and video media, The Identity Tampa Bay will be a part of the region's daily routine and will look to establish itself as the voice of Tampa Bay in an authentic, community-driven manner.
