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Pepsi celebrating new Bolts & Amalie Arena partnership with free concert

Country music duo LOCASH to perform after the Lightning host the Avalanche on Oct. 19

by Press Release /

UPDATE (Oct. 18, 2019 7:51 PM): Due to pending inclement weather, Saturday's Pepsi post-game LOCASH concert will now be held inside AMALIE Arena instead of on Ford Thunder Alley as originally planned.

Guests without tickets to the Lightning's game against the Colorado Avalanche will still be able to attend the concert by picking up a complimentary wristband at the ReliaQuest Ticket Office, starting at 9am on Saturday morning until 30 minutes after the end of the game. Guests with a wristband can begin queueing in the ticket office at the start of the third period and will be directed into the arena by AMALIE Arena staff following the conclusion of the game. Wristbands will be distributed on a first-come first-served basis.

Fans with tickets to the hockey game will not need a separate wristband to view the concert.

WHAT: Last week, PepsiCo Beverages North America announced that it joined the Tampa Bay Lightning and AMALIE Arena as a championship partner. The partnership further amplifies Pepsi's long-standing relationship with the NHL and nearly half of the NHL's teams, having recently signed a 5-year partnership extension with the League. In celebration of the newly-announced partnership and to celebrate Tampa Bay Lightning fans, Pepsi & the Tampa Bay Lightning will throw an epic post-game concert featuring a series of interactive games, ice-cold Pepsi Zero Sugar and special guests. Country music duo LOCASH will be there to celebrate with a mainstage performance singing hits like One Big Country Song" off their latest album "Brothers," and chart-toppers, "I Love This Life" and "I Know Somebody."The new seven-year agreement makes PepsiCo Beverages North America the exclusive carbonated soft drink, water, energy drink, muscle milk, juice and tea of AMALIE Arena and includes sponsorship of one of the Tampa Bay Lightning's community street hockey rinks as well as prominent signage above AMALIE Arena's west patio, the primary entrance to the arena.

WHO: Country music duo LOCASH, special guests and more! 

WHEN: Saturday, Oct 19, 2019: Following Tampa Bay Lightning vs. Colorado Avalanche. (Game begins at 7:00p.m. ET, Post-game celebration begins 20 minutes after game concludes)

WHERE: Ford Thunder Alley at AMALIE Arena

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