WHAT: Last week, PepsiCo Beverages North America announced that it joined the Tampa Bay Lightning and AMALIE Arena as a championship partner. The partnership further amplifies Pepsi's long-standing relationship with the NHL and nearly half of the NHL's teams, having recently signed a 5-year partnership extension with the League. In celebration of the newly-announced partnership and to celebrate Tampa Bay Lightning fans, Pepsi & the Tampa Bay Lightning will throw an epic post-game concert featuring a series of interactive games, ice-cold Pepsi Zero Sugar and special guests. Country music duo LOCASH will be there to celebrate with a mainstage performance singing hits like One Big Country Song" off their latest album "Brothers," and chart-toppers, "I Love This Life" and "I Know Somebody."
The new seven-year agreement makes PepsiCo Beverages North America the exclusive carbonated soft drink, water, energy drink, muscle milk, juice and tea of AMALIE Arena and includes sponsorship of one of the Tampa Bay Lightning's community street hockey rinks as well as prominent signage above AMALIE Arena's west patio, the primary entrance to the arena.
WHO: Country music duo LOCASH, special guests and more!
WHEN: Saturday, Oct 19, 2019: Following Tampa Bay Lightning vs. Colorado Avalanche. (Game begins at 7:00p.m. ET, Post-game celebration begins 20 minutes after game concludes)
WHERE: Ford Thunder Alley at AMALIE Arena