TAMPA BAY - The Tampa Bay Lightning today announced key renewals and new partnerships for the 2016-17 season. The Lightning welcomed back 30 organizations that renewed with the team, while adding 22 new companies to their expanding list of strategic partners. Overall, Tampa Bay has seen an 81 percent increase in partnership revenue since 2013.
"As we continue to grow the Lightning brand both locally and nationally, we are pleased to welcome our returning partners along with our new sponsors for the 2016-17 season and beyond," Lightning CEO Steve Griggs said. "Our fans will be well served by our roster of best-in-brand partners and we are excited to activate them at AMALIE Arena throughout the Tampa Bay market and through our numerous media, promotional and community platforms. We are very happy to have them with us as we continue to become a world class organization and for what hopes to be a remarkable 2016-17 season."
The Bolts welcomed back key partners Anheuser-Busch, DEX Imaging, Florida Department of Transportation, Florida Blue, Florida Hospital, Ford, GEICO, Honda, Jabil, Lexus, McDonald's, Tampa General Hospital, TECO and along with other best-in-brand companies.
New Lightning partners this season represent the best in national and local brands, including Absolut Vodka, ACE Hardware, Barefoot Wine, Buick, Dunkin' Donuts, Jimmy John's, Mike's Hard Lemonade, Sherwin Williams, Tropical Smoothie Café, Uber, USAA, Abacode, Big Storm Brewery, Crown Automotive, Heritage Insurance, Orange Theory Fitness, SunPass, Tampa RV, Tobacco Free Florida and Uncle John's Pride.
Surveys of Lightning Season Ticket Members and fans continue to demonstrate the value of organizations aligning with the Bolts. Lightning supporters have reported increased brand recognition of partners in polls from throughout the hockey season. 84 percent of Season Ticket Members feel that brands associated with the Lightning convey credibility and confidence in their service offering, while 72 percent are more likely to try or use products and services due to the company's affiliation with the team.