TAMPA BAY – The Tampa Bay Lightning hockey club is partnering with superstar salesman Anthony Sullivan to help market a new ticket initiative for the 2012-13 season. Sullivan, who has launched more than 20 new revolutionary products worldwide, worked with Lightning players Steven Stamkos, Ryan Malone and Teddy Purcell to produce the spot, which offers fans the opportunity to purchase tickets for three games while getting a fourth game free. Prices for the ticket plans (dubbed "The Sully Hat Trick Packs") start at $79.
"We are very excited that Sully elected to work with us on this project," said Lynn Wittenburg, Lightning Vice President of Brand Marketing. "Knowing his story as a Brit that fell in love with the game of hockey and his job as a 'pitch man' that gets people to try new things, we saw the opportunity to expand our brand into homes that might never experience the game we all love. His passion for hockey and the Lightning is contagious and that exhibited in these great new spots."
The Sully Hat Trick Pack media campaign is scheduled to begin airing on Saturday, March 9 and it will run in the Tampa Bay market for approximately 10 days. The 30 and 60 second television spots were shot on the ice at the Tampa Bay Times Forum one day after a Lightning team practice. Stamkos, Malone and Purcell were asked to work with Sullivan in the spots because of their notoriety and affable personalities. Sullivan lives in the Tampa Bay community and has become a fan of the team. To shoot the spots, Sullivan wore ice skates for the first time although he is an avid downhill skier.
"I only pitch great and winning products and the Lightning are a great product and an even better team," said Sullivan about working with the hockey team. "We only pitch products that people want and are affordable, and Lightning hockey fits both of those descriptions."
To purchase the Sully Hat Trick Pack at any of three price points starting at $79, fans should call 800-381-1863 or skate over to tampabaylightning.com/hattrickpack. Ticket supplies for some games are limited, so fans are encouraged to purchase now.
View the Behind Scenes Making of the Commercial