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Florida Hospital teams up with Bolts to raise awareness for breast cancer

by Staff Writer / Tampa Bay Lightning

Florida Hospital is officially turning the Amalie Arena “pink” during the Tampa Bay Lightning home game on November 1st to raise awareness about Breast Cancer. The puck drops at 7:00pm as the Bolts “face-off” against the Capitals. During the evening, Florida Hospital will enlist Lightning fans in the “Pink Army” and officially declare war on breast. The evening represents the culmination of a month long series of breast cancer events held from coast to coast in Florida. Breast Cancer is the second leading cause of cancer deaths among women, exceeded only by lung cancer according to the American Cancer Society.

“While one in eight women will be diagnosed with breast cancer in their lifetime, the survival rates are encouraging and continue to increase. Florida Hospital is leading the way by offering the very latest in screening tools such as 2D and 3D Mammography and life-saving treatments. We all know that early detection is key, and we encourage both men and women attending tonight’s game to enlist in the “Pink Army,” a statewide effort to increase community awareness about breast cancer,” said Dr. Melissa Themar-Geck, Medical Director of Florida Hospital Tampa Breast Care Center.

The Florida Hospital Pink Army began in 2010 to increase community awareness about early detection and prevention of breast cancer. Today, there are over 50,000 soldiers across the state of Florida. The purpose is simple: enlist, get screened and donate. During the game on Breast Cancer Awareness night, coaches and broadcasters will wear pink ties to show their support, while Dr. Michaela Klein, a General Surgeon who practices at Florida Hospital Wesley Chapel and Florida Hospital Zephryhills will be interviewed live on Sun Sports pre-game show about new advances in early detection. In addition, a public service announcement featuring Dr. Melissa Geck, will air on the scoreboard. The first 10,000 fans arriving at the game will receive pink “thundersticks” that light up when being used.

Fans will also be able to join the Pink Army and enter to win fun prizes including team autographed Tampa Bay Lightning pink hockey sticks.

“We are very pleased to once again partner with Florida Hospital to bring awareness to breast cancer research, as well as early detection and prevention,” Lightning President Steve Griggs said. “Florida Hospital continues to be one of the Lightning’s top-tier community partners and is renowned both locally and nationally for their exceptional medical services.”

Florida Hospital is the presenting sponsor of the 2014-15 and 2015-16 Lightning seasons and the official health and wellness partner of the Tampa Bay Lighting. Florida Hospital has been a sponsorship partner since 2011, and it is also the official healthcare provider of the Tampa Bay Storm. Florida Hospital will present a Heart Health Awareness Night when the Tampa Bay Lightning takes on the Stanley Cup Champion LA Kings on February 7, 2015 to coincide with American Heart Month. Florida Hospital is also the associate sponsor of the Lightning’s annual Bolt Run. The two organizations are committed to partnering on additional health and wellness initiatives throughout the year.

Florida Hospital and The Tampa Bay Lightning Key Dates:

•November 1, 2014 - Breast Cancer Awareness Night

•February 7, 2015 - Heart Health Awareness Night

•March 14, 2015 - Annual Bolt Run

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