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by Staff Writer / Tampa Bay Lightning

Tampa Bay Lightning’s re-designed jerseys sporting their new modernized logo went on sale today at the McDonald’s Box Office at the St. Pete Times Forum. The first artists to receive the brand new jerseys were Alice Cooper and the members of Heaven & Hell, consisting of the legendary Ronnie James Dio, Tony Iommi, Geezer Butler and Vinny Appice, who were presented with customized jerseys by the Senior Director of Event Marketing Holly Brown, Event Marketing Manager Nashira Babooram, and Director of Events Elmer Straub.

The Heaven & Hell Tour with special guests Alice Cooper and Queensrÿche stopped at the St. Pete Times Forum today, September 14th, as part of their North American tour. Queensrÿche opened the show , followed by Cooper, known as the king of shock rock, who brought his notorious grandly theatrical and outrageously violent brand of heavy metal to the stage. Reunited after 15 years, Dio, Iommi, Butler and Appice, the post-Ozzy Osbourne lineup of Black Sabbath, graced the stage as Heaven & Hell with lavish sets and well-known hits.

The Tampa Bay Lightning jerseys received by Cooper and the members of Heaven & Hell will not be available anywhere but the St. Pete Times Forum for a period of five days. The new jerseys and logo were originally unveiled at the Lightning IceFest on August 23, 2007.

The modernized Lightning logo will be featured on a new RBK Edge Uniform System created by Reebok for all NHL teams this season. The new uniforms capitalize on the new fabrications and material technologies made available through the RBK Edge Uniform System project.

The new Lightning jerseys feature the team’s traditional black (home) and white (road) base with a blast of blue through the arms to accentuate movement. Traditional Tampa Bay elements, including the lightning bolt pant and striped underarms, remain a strong visual constant for fans to embrace. The road jersey will include a new feature, including the placement of each player’s number on the front right chest area.

View photos from jersey presentation

Photo Credits: Mitchell Davis
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