The Seattle Kraken, the NHL's 32nd franchise, kicked off its inaugural season in October with record breaking season ticket and merchandise sales. Its home, Climate Pledge Arena, opened its doors with two sold-out concerts, including a one-of-a-kind Coldplay show, and a sold-out Kraken game in its first week. The brand new arena at Seattle Center prides itself on innovation and features Amazons Just Walk Out and Amazon One technology in its marketplaces as well as an integrated team and arena app built in house.
The partnership officially kicks off on December 20th with a limited edition NFT drop. The inaugural collection will comprise of seven innovative, mysterious, and intense designs capturing the essence of the Kraken brand. The drop will include a mystery NFT that will reveal itself to the owner after purchase. There will also be unique real-world opportunities where fans can win tickets, behind the scenes experiences and autographed Kraken Jerseys. The NFTs will be available for purchase at a variety of price points starting at $50. Fans can register on the Orange Comet site directly for the Seattle Kraken NFT drop. Visit:
orangecomet.com/kraken
now to make an account.
"The Seattle Kraken have done an incredible job creating compelling imagery to visually represent their brand," said Dave Broome, CEO of Orange Comet. "We're thrilled to collaborate with them and bring our dynamic and innovative approach to create the Kraken's first ever NFT collection allowing their passionate fans, as well as hockey fans worldwide, to own a piece of history."
"The Seattle Kraken and Climate Pledge Arena have been innovating since day one and take pride in the different ways we connect with our fans," said Todd Humphrey, SVP of Digital and Fan Experience for the Seattle Kraken. "Being able to call a tech forward city like Seattle home makes partnering with Orange Comet for this Kraken NFT drop an easy choice. We are so excited to see these one-of-a-kind items come to life as another way fans can be a part of this historic inaugural season."
The partnership will support both Orange Comet's and Seattle Kraken's missions to maintain integrity around being carbon neutral. Orange Comet uses the eco-friendly Avalanche Blockchain, which is the fastest smart contracts platform in the blockchain industry.
Moreover, Climate Pledge Arena is the world's first net-Zero Carbon Certified arena in the world - registered to be verified carbon neutral by the International Living Future Institute, meaning it is powered solely via renewable energy sources. In support of its sustainability goals, the Seattle Kraken and Climate Pledge Arena will donate a portion of proceeds to One Roof Foundation's environmental justice pillar to support and elevate the voices of the communities disproportionately impacted by climate change.
