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The LA Kings, 24 Hour Fitness, and Lenny & Larry's Launch

by Staff Writer / Los Angeles Kings
Fit to be King – a brand new interactive series focusing on living a healthy and active lifestyle and powered by 24 Hour Fitness and Lenny & Larry’s – can be viewed at

Fit to be King will give fans the opportunity to learn workout routines, join activities with other Kings fans and see what it takes for our players to stay in peak physical condition throughout the season through healthy eating and training.  The series will be shared through exclusive videos and digital content throughout the season via social media and living on

The following video was just posted and features Kings forward Kyle Clifford and Kings Head Strength and Conditioning Coach Matt Price in the Kings weight room at the Toyota Sports Center in El Segundo:


Beginning in January, the Kings will challenge fans to set and achieve fitness goals while sharing their progress with the hashtag “#FTBKGoals.”  Monthly prizes will be awarded to fans who share their progress, with grand prize winners receiving an exclusive workout session with Price. 

 “A healthy lifestyle is within the reach of everybody and there are steps that everyone, our fans included, can take,” said Kings President, Business Operations Luc Robitaille.     “With Fit to be King we are offering some tips – practical healthy living tips -- and advice with the support of our partners, 24 Hour Fitness, Lenny & Larry’s, and our trainers.” 

Said Aaron Croutch, Vice President of Business & Legal Affairs for Lenny & Larry’s: “We are extremely proud to be an integral part of the Los Angeles Kings’ FIT To Be King platform as it allows Lenny & Larry’s the opportunity to help further promote health and fitness to their loyal fans.  Fitness is at the core of Lenny & Larry's brand and this program aligns perfectly with our corporate motto, "Exercise, Eat Healthy & Have Fun!"  

“We’re proud to partner with the LA Kings to bring fans the kind of workouts that keep players and LA Kings Ice Crew members feeling great and performing well,” said John Tovar, Executive Vice President, Club Operations, 24 Hour Fitness. “Whether you’re a professional hockey player or an everyday athlete, each day is an opportunity to live your best life – and fans can follow along with players and the Ice Crew each week to be challenged and stay motivated.” 

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