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New league, new look for the Ontario Reign

by Alex Kinkopf / Los Angeles Kings

The Kings and the Ontario Reign proudly presented the minor league franchise’s new logo, colors, and uniform that they will don next season when they join the American Hockey League as the new parent-affiliate of the Kings starting during the 2015-’16 campaign.

Wanting to outfit their top prospects in the same Kings colors, with a logo design similar to the franchise’s past, the Kings and Reign introduced a scheme that implements both.

Kings’ President Luc Robitaille and Vice President/Assistant General Manager Rob Blake were on hand to present the new look, along with radio commentator Nick Nickson, who hosted the press conference.


“I think this is just another extension of growth to hockey in Southern California. You look at how well the NHL has done out here, in LA, in Anaheim, in San Jose, along with the growth of the youth hockey, and now we have the American Hockey League.”

“I think anytime you have a professional hockey team in a certain area, the youth hockey growth will take off. I think this is a conscious effort of both LA and Anaheim, and the expansion of their youth hockey programs over the years, and all of the different buildings hockey is being played in, this is all part of that.”


“This is now our team that we need to cater to. We understand from the marketing standpoint that it’s important to be involved. It’s going to help the growth of the Kings’ branding, for sure, but I think more importantly, it’s going to help the growth of hockey.

“Our jersey, as an organization, we initially switched for the Kings, we asked our players, they wanted to go that route. We always feel that if our players love something, then the fans will love it. When we created this, we knew it was important to keep the same kind of colors, because we want to keep the same pants and the same kind of gloves. Someone designed this logo, we saw it, and it kind of felt like this was it.”

Look good, feel good

A photo posted by LA Kings (@lakings) on


The Citizens Bank Business Arena, a gorgeous building that opened in October 2008, seats 9,736 for hockey, with a lower and upper bowl, including a suite level situated in between both levels.

Through 20 home games played this season, the Reign are second in the ECHL in average attendance with a median of 7,401 fans attending each game. The arena, which boasts an intimate, cozy atmosphere, will be an improvement to the American Hockey League in-game experience.

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