Today, the Los Angeles Kings announce their first-ever partnership with TP-Link, a leading global provider of consumer Wi-Fi and smart home products in the midst of celebrating their 20th anniversary.
"We are proud and humbled to partner with a global leader in TP-Link," said Josh Veilleux, LA Kings Vice President of Corporate Partnerships. "As we celebrate 50 years of Kings hockey in LA while looking forward to the next 50 years, we believe it is vital to develop meaningful relationships with innovative companies like TP-Link."
Recently unveiling its new brand identity, TP-Link will be one of three partners prominently featured on center ice at STAPLES Center, home of the two-time Stanley Cup Champion LA Kings. TP-Link's new brand honors its 20-year history while looking towards the company's future with a vibrant, consumer-focused culture at its center.
"As TP-Link set about creating a new brand, our focus was on building an even stronger connection with consumers, and reaffirming our commitment to them," said Lewis Wu, executive vice president at TP-Link USA. "This focus aligns perfectly with the excitement and passion created in the hockey community by the Los Angeles Kings."
Along with in-arena signage, TP-Link will host an interactive booth at all LA Kings Fan Fests where attendees can learn more about company's offerings and play fun games for the chance to win TP-Link and LA Kings prizes.
"We are excited to enter a multi-season partnership with TP-Link, a world-renowned company whose consumer Wi-Fi products are unparalleled to those in its industry," said Hockey Hall of Famer and LA Kings President of Business Operations Luc Robitaille. "It is a tremendous boon to our LA Kings 50th Anniversary celebration to be partnered with a company that has been so highly regarded in the networking industry for the past 20 years."
Headquartered in Shenzhen, Guangdong, China, with offices in southern Calif., TP-Link will seek to expand their LA Kings partnership internationally with AEG, the parent company of the LA Kings, whose portfolio of over 100 sports teams, live entertainment shows, and venues spans across five continents.