LA Kings Prove The Power Of Social Media With The Hashtag Battle
/ Los Angeles Kings
The LA Kings and Colorado Avalanche are proving the power of social media–specifially Twitter–with their recent Hashtag Battle. The two NHL hockey teams went head to head to activate their fans and promote cancer awareness. The challenge encouraged team fans to tweet during last Saturday’s game with the hashtag #gokings or #goavs, and $1 was donated for each tag. The Kings won with 29,374 hashtags, and in total over $43,000 was raised. The Kings were also the top trending Twitter topic on Saturday.
Besides being a great project, perfectly aligned with the Kings and Avalanche’s fans, it shows how companies can engage with their target audiences and support a good cause. Their efforts were recently featured in Fast Company as an example of how brands are using social media to reach mass audiences with a personal touch.