The LA Kings will unveil five special outdoor Ice Rinks throughout Southern California in time for the Holiday Season.
LA Kings Holiday Ice will be featured in Redondo Beach, Long Beach, Woodland Hills and the Port of San Pedro in addition to the organization's annual Ice Rink L.A. LIVE's Microsoft Square in Downtown Los Angeles.
"This is an incredible opportunity for our organization and we believe one that will be embraced by our community," Kings President of Business Operations Luc Robitaille said. "Taking the brand of the LA Kings to these areas, in this our 50th Anniversary season, is something we look forward to as there is a great demand for ice where we live, especially at the holiday time. This is a great overall community program that fits in well with our 'Forever 50' initiative."
Each rink, which will be open to the public for skating, will be operated by American Sports Entertainment Company, the operating team at the Toyota Sports Center in El Segundo and LA Kings Holiday Ice presented by Coca-Cola at L.A. LIVE.
"We are excited to further our relationship with the LA Kings in bringing more exciting holiday skating to Southern California. It is a great partnership and the community really benefits during a fun, festive time of year," said Brad Berman, President of American Sports Entertainment Company.